Key consumer attributes for advanced segmentation and targeting

Consumer needs are wildly different, and as brands work to reach their most desired consumers, identification of key attributes is critical. By identifying attributes of your current customer base, you are able to better identify lookalike consumers for targeted marketing campaigns.

Infutor powers key segmentation initiatives with vast attributes that identify consumer demographic, lifestyle, and psychographic preferences, enabling you to develop a streamlined target marketing strategy.


 

Segmentation allows you to take one or two pieces of known information and create a complete and powerful profile of your consumers:

 

Common attributes frequently used for targeting and segmentation include:

Consumer Demographics

  • Exact Age
  • Date of Birth
  • Gender
  • Estimated Income
  • Marital Status
  • Presence of Children
  • Number of Children in Home
  • Age Range of Children
  • Senior in Home
  • Estimated Net Worth
  • Homeowner/Renter
  • Length of Residence
  • Dwelling Type
  • Home Market Value
  • Education
  • Ethnicity
  • Vehicle Ownership

Lifestyle Attributes

  • Women's or Men's Apparel Purchaser
  • Parenting and Children's Interest
  • Pet Lovers/Owners
  • Book Buyers/Readers
  • Hi-Tech, Arts, and Collectible Enthusiasts
  • Hobbies, Home and Garden Bundle
  • Home Improvement
  • Cooking and Wine
  • Gaming and Gambling Enthusiast
  • Travel Enthusiasts
  • Physical Fitness, Self Improvement
  • Automotive DIY
  • Spectator Sports Interest
  • Outdoors
  • Avid Investors, Boaters, and Motorcyclists

Property and Real Estate Attributes

  • Assessor Parcel Number (APN)
  • Property Type
  • Property Value, Home Value, Assessed Value, Land Value
  • Square Footage
  • Land Mass (acres)
  • Land Use
  • Owner Occupied
  • Property Style
  • Number of Stories
  • Prior Sale Information (Sale Date, Sale Amount, Seller, Sale Type)
  • Mortgage Information
  • Property Condition
  • Township, Municipality, Subdivision
  • Presence of Pool/Fireplace
  • Construction Attributes (Heating, Energy, Roof Type, Frame Type)

Email and Digital Segments

  • Email address
  • URL
  • IP Address
  • Online Interests
  • Age
  • Gender

Automotive Attributes

  • VIN Number
  • Vehicle Make, Model, and Year
  • Vehicle Class
  • Vehicle Style
  • Mileage
  • Number of Vehicles Owned

Mover Attributes

  • Move Date
  • Local Movers
  • Semi-local Movers
  • Regional Movers
  • Long-distance Movers
  • Mover Phone Numbers

Contact Infutor today to find out how accurate, reliable, and agile data solutions can provide key consumer insights and give you the power to make more informed business decisions