- How We Help
- Identity Resolution
One of the most valuable tools for data science and analytics teams for outbound marketing is audience segmentation. Grouping consumers by location, demographics, behaviors, lifestyles, or media usage enables the identification of top performing audience segments and the tailoring of messaging for each segment to maximize engagement.
Infutor solutions help marketers not only identify their top performing audience segments and lookalike consumers, but also activate them. Our unmatched consumer identity data improves omnichannel reach with the most accurate and up to date identity marketer for online and offline messaging.
Gain an instant understanding of your top customers based on your KPIs to power segmentation, personalization.
Leverage groups of consumers with similar demographic, geographic and psychographic traits.
Put powerful audience segments in your data science team’s hands at any moment.
Key demographic and lifestyle attributes provide a full view of consumers to drive personalized messaging.
Enhance solutions by leveraging our email, auto, phone, consumer history, location and property databases.
Expand reach by building highly targeted and customizable audiences.
Reach more of your best social and programmatic audiences.
Increase marketing reach by adding any associated Mobile Ad IDs (MAIDs) to identities.