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Find Your Best Consumer Segments and More Ways to Reach Them
One of the most valuable tools for data science and analytics teams for outbound marketing is audience segmentation. Grouping consumers by location, demographics, behaviors, lifestyles, or media usage enables the identification of top performing audience segments. It drives the personalization of messaging for each consumer segment to maximize engagement.
Infutor solutions help marketers not only identify their top performing audience segments and lookalike consumers through segmentation analysis, but also activate them. Our unmatched consumer identity data improves omnichannel reach with the most accurate and up to date identity marketer for online and offline messaging.
Why is Customer Segmentation Important?
Our Guide Explains
Each consumer has a story — their age, where they live, how many children they have, the media channels they choose. All of this intelligence comes together to provide marketers with valuable insight into consumers’ lives. It provides a connective tissue to other consumers who share similar lifestyles.
How is segmentation done? Our guide looks at customer segmentation and examines how it can be used to impact a brand’s marketing by providing the book on their top performing consumer segments.
Download to learn more about the power of segmentation