- How We Help
- Identity Resolution
If a brand doesn’t fully understand its best customers, all customer acquisition efforts to convert new prospects are instantly sub-optimized.
Being able to recognize consumers at the initial moment of interaction enables brands to have meaningful conversations from the beginning and engage them with relevant offers. It instantly gives consumers confidence that their unique needs will be met, improving the customer experience and driving higher conversions.
The right data and intelligence fuels the search to identify and reach high-propensity consumers as well as the ability to create personalized messaging that resonates. It enables brands to make more intelligent decisions and develop omnichannel marketing campaigns to find the best consumers and segments while decreasing time and marketing dollars wasted on unqualified prospects.
Return missing or incomplete contact data points to ensure you can reach prospects across all channels.
Gain confidence in your consumer data by evaluating incoming contact points against our identity graph.
Fill gaps in your brand’s consumer data with additional identity markers to improve customer acquisition.
Create highly targeted, customizable audiences to provide more personal, targeted marketing offers.
Tap into the demographic, geographic and lifestyle propensities of the most profitable customers.
Leverage groups of consumers with similar demographic, geographic and psychographic traits.
Keep up with ever-changing consumers so your messaging is relevant across their life journey.
Key demographic and lifestyle attributes provide a full view of consumers to drive personalized messaging.