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Empower Offline-Online Digitization for Onboarding, Cross-Device Linking, Privacy-Compliant Personalization
The digital world is increasingly anonymized. Marketers are left with the need for a new set of tools and device graph that enable cross-device linking. Through linking, they can drive more relevant omnichannel campaigns at scale, reduce duplicate messaging and empower more precise attribution. The search for the right tools has led to increased use of digital identity markers such as Mobile Ad IDs (iOS and Android) and hashed emails as more brands seek alternatives to third-party cookies.
Alongside increased anonymity is a wake of continually evolving regulations that marketers must navigate to find privacy-compliant ways to reach consumers. Effectively onboarding, linking digital and offline profiles and attributes, segmentation, and personalization must be done in real-time. And they must be done while protecting personally identifiable information (PII).