Unmatched Online and Offline Data Attributes
With only an anonymous view of a digital device, marketers are unable to provide relevant content in the right channels. As the experts in consumer identity management, Infutor empowers marketers to leverage rich online and offline data attributes and lifestyle traits through its TrueSource™ Identity Graph. This provides the ability to personalize offerings to anonymous device owners.
This offline identity graph features a powerful collection of name, physical address, phone number and email identity information linked with attribute data and predictive intelligence. Among the data are core deterministic demographics such as age and gender that are tied back to the TrueSource™ Digital Device Graph.
With this data, marketers can effectively target and link consumers with cross-device identification, segment audiences, and personalize communications in the digital space. And by incorporating intelligence such as Infutor’s Connex Audience Clusters — groups of consumers sharing similar characteristics — marketers can understand the attributes that comprise their most profitable segments.