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Episode 27 –
Balancing Data Privacy with the Optimal Customer Experience with Anthony Katsur of IAB Tech Lab

The modern era and digitalization have caused many issues around user data and privacy. And although users never seem to give consent for collecting and then selling their data, why do they tend to see so many ads tailored specifically for them?

Advertisers and companies claim that user data helps them offer a better customer experience. But the truth is, it opens the door to many questions concerning internet privacy, and users don’t feel confident giving out their information to third parties. At the end of the day, we’re obliged to accept the cookies on each website we visit, and no one reads the fine print on pop-ups.

In the newest episode of Infutor’s Identity Revolution podcast, Cory Davis welcomes Anthony Katsur, Chief Executive Officer of IAB Tech Lab. During their discussion, they get into concerns around user data and privacy online, balancing privacy and customer experience, the benefits of an ad-supported internet, and the future of data businesses.

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Episode 26 –
Providing Personalized, Relevant Experiences with Ian Dewar of VF Corporation

With the arrival of information technology, it’s become more crucial than ever for companies to understand their customers and provide personalized shopping experiences, and that’s where user data comes into play.

But personalization goes beyond simply using your customer’s name in an email or following up on their purchases.

In this episode of the Identity Revolution podcast, Infutor’s host Eric Gastevich welcomes Ian Dewar, the Global Director of Consumer Analytics at VF Corporation. They discuss what personalization is all about, how customer information can help drive brand loyalty, and how to use data to understand your customers better.

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Episode 25 –
Identity Revolution 2021 and What to Look for in the Year Ahead

For Identity Revolution’s 25th episode and to kick off a new year, we wanted to take a look back at an amazing roster of guests we have already had the privilege to speak with. We sought to find the leaders helping set the pace of innovation on all things marketing, analytics, and identity.

And we definitely got off to a great start! From a wide variety of backgrounds and industries, listen to the amazing insights that these individuals provide.

In this episode of Identity Revolution, we rolled up a small selection of the many great moments from the previous year. Join some of the leaders with our host, Cory Davis, as we learn about the trends that are taking shape and how they will affect us moving forward.

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Episode 24 –
Discussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of Salesforce

Marketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with celebrities and their lives; today, we’re talking about IT, MarTech, and data science when it comes to marketing.

But what do modern marketers use to achieve their goals? Can they rely entirely on machines, artificial intelligence, and platforms like Salesforce CDP, or do they need to understand data science and implement it in their strategies? Well, that depends on the emerging trends in marketing and customers’ expectations.

In the new episode of Infutor’s Identity Revolution, Cory Davis welcomes Marty Kihn, the SVP Strategy, Marketing Cloud at Salesforce. They get into Marty’s career and life outside of work, how marketing became MarTech, and whether machines and AI can really replace the human side in the marketing space.

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Episode 23 –
How to Offer a Great Customer Experience in an Increasingly Data-Driven World With Tom Cutshall of Boss Leads

No matter the market or industry, everything revolves around consumer data. And if you want to yield better results for your business, you’ll need data at the foundation.

But consumers are more aware than ever of the value and power of their personal information. That’s why businesses need to prepare to offer a better experience, provide more value to their customers, and keep up with the latest trends in data analytics.

In this episode of the Identity Revolution podcast, Infutor’s host Fred Pfeiffer welcomes Tom Cutshall, the CMO of Boss Leads.

Together, they discuss customer expectations in today’s data-driven world, how to consolidate privacy and build customer trust, and why consumer data is never actually free.

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