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Episode 6 –
Exploring the MarTech, AdTech Data Ecosystem with Auren Hoffman of SafeGraph

Data has to be accurate. But what is more important – accuracy or the breadth of data? Even though it is hard to deal with changes in data, its relevance is crucial. In marketing, however, the breadth of the data is more important than its accuracy.

Auren Hoffman uses Facebook as an example. He says Facebook is a channel that uses both accuracy and the breadth of the data. It is a win-win combination for this social media platform.

In this episode of Identity Revolution, Auren Hoffman talks about the mission and goals of SafeGraph, presents the benefits of Placekey, and gives predictions of the data ecosystem. Auren and his host, Cory, discuss the expansion of companies offering different services, tools, and analysis within the data world.

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Episode 5 –
Discussing the MarTech Revolution With Scott Brinker of HubSpot

Why is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technology Landscape) to answer these questions for us.

As a leading figure in the MarTech space, Scott explains how marketing has evolved during the last few years. What once was a consistent industry now has seen an incredible digital revolution, especially in how marketers harness technology to improve their results. According to Scott, the pandemic caused a shift in prioritization and pushed businesses to focus more on their digital engagement, leading to an explosion of new startups, products, and services.

In this episode of the Identity Revolution podcast, Scott talks about the importance of the MarTech ecosystem in business and marketing and how customers today hold more power over brands than ever. He ultimately gives his professional outlook on hot industry topics, from the latest MarTech and AdTech trends to building in-house software (and of course, he includes some of his predictions for 2021).

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Episode 4 –
Kendall Peters of the Minnesota Vikings Discusses Teamwork in the Analytics Space

How come a basketball player became a part of a football team? If players compete on the field, does that mean they are competing off the field too? Kendall Peters answers these questions.

Once a basketball player, and today the manager of sales, analytics, and engagement at the Minnesota Vikings, Kendall explains the importance of getting to know the fans and finding channels to communicate. The coronavirus outbreak has changed how we play games, but fans are still looking for ways to stay connected with their favorite teams.

In this episode of Identity Revolution, Kendall talks about the changes within the data analysis space and how customers today are being more cautious when it comes to giving their information. He also emphasizes the significance of unity between teams, especially in a crisis, such as the COVID- 19 pandemic.

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Episode 3 –
Using Data to Understand User Behaviors and Target Customers Differently With Dennis Hecht of Farm Journal Media

It’s safe to say that the agriculture industry is getting more and more innovative thanks to data analytics experts like Dennis Hecht.

As the Vice President of Business Intelligence at Farm Journal Media, the nation’s recognized leader in agriculture content, data, and business insights for agribusiness professionals, Dennis leads a team of data engineers, data scientists, and data product strategists.

On this episode of Infutor Data Solutions’ Identity Revolution, Dennis talks about how he and his team use content consumption to identify and build buyer personas (something you might want to try too). Furthermore, he talks about the most disruptive shifts in the data and analytics space, but also about his exciting plans for 2021.

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Episode 2 –
Using AI to Predict Consumer Behavior in an Ethical Way With Andy Rossmeissl of Faraday

It didn’t take long for Andy Rossmeissl to realize AI’s potential for predicting most consumer decisions.

As the co-founder and CEO of Faraday, an end-to-end AI platform that transforms customer data into actionable predictive insights, Andy’s AI software has “made hundreds of billions of predictions for hundreds of consumer brands.”

“AI is really just the newest and best way to solve problems that growing companies have faced for decades,” Andy says. With huge companies like McDonald’s already spending $300 million on AI to help customize their menu for each customer, brands can’t ignore prediction software for much longer.

Using software to predict consumer behavior is becoming a necessity for modern-day consumer businesses, but there’s a right way and a wrong way to approach AI.

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