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Drive Higher Conversions, Find Lookalike Audiences with Infutor Auto Data

Automotive sales have fallen or remained flat each year since 2015. And with more consumers performing their research online before stepping foot into a dealership, competition among dealers in the auto market has redlined.

Infutor’s Automotive Marketplace empowers marketers to separate from the pack by building highly targeted audiences with customizable criteria based on their specific needs. With our auto data, marketers can create custom and lookalike audiences of their best-performing consumers to drive ROI and conversions.

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70
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40
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100
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90
car dealership lot full of cars
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couple driving car down highway

Unmatched Auto Data

Infutor’s Automotive Marketplace is built from our massive TrueSource™ Identity Graph, powerful auto ownership and vehicle attribute data that is permissibly obtained and multi-sourced. Automotive Marketplace algorithmically identifies prospects based on current auto data and historical vehicle ownership information.

This consumer intelligence is your key to better segmentation and omnichannel acquisition campaigns based on attributes such as VIN, vehicle make, model, year, and more.

Shift your automotive marketing tactics into high gear with targeted omnichannel campaigns powered by Infutor’s Auto Data Marketplace

Reach High-Propensity In-Market Consumers

In addition to our industry leading auto data, Infutor also offers five unique auto in-market indicators. Identify in-market consumers who are likely ready for a trade-in, customize your marketing efforts, and launch digital conquest campaigns featuring personalized offers and incentives.

Auto In-Market Indicators include:

  • In-Market for a New Vehicle
  • In-Market for a Used Vehicle
  • In-Market for Auto Finance
  • In-Market for Auto Insurance
  • In-Market for Auto Parts and Service

Increase brand engagement with consistent, relevant messaging across all marketing channels.

Infutor’s auto data marketplace puts your marketing team in the driver’s seat

Name:

Jonathon R. Smith

Address:

122 W Main St.
Chicago, IL 60617

Mobile:

(312) 555-5248

Landline:

(312) 555-1986

Email 1:

jrs@email.com

Email 2:

johnsm2@email.com

Gender:

M

Age:

38

Household Income:

$100 – $125K

Married:

Yes

Children:

Yes, less than 3

Homeowner:

Yes

Assessed Home Value:

$320,000

Length of Residence:

6 Years

Primary Auto:

2015 Ford Mustang

Secondary Auto:

2012 Acura MDX

InMarket – New Auto:

Yes (90)

InMarket – Auto Insurance:

Yes (80)

+ Many More pieces of identity

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@gmail.com

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@yahoo.com

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@aol.com

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@example.edu

ReachSmart Digital ID

Expand your Marketplace audience with Infutor’s ReachSmart Digital ID. Through our Automotive Marketplace, ReachSmart Digital ID will include up to 10 email addresses per consumer identity, so you realize maximum match potential for your social media and programmatic marketing campaigns.

The more email addresses you have per consumer, the greater your ability to reach more of your premium audiences. Immediately deploy new campaigns across social and digital channels without wasting money on unqualified leads.

Automotive Marketplace Advantages

  • Target known automotive owners and lookalikes by VIN, make, model, and year through multiple channels including email, digital, social and direct marketing campaigns
  • Target high-propensity automotive shoppers with our elite in-market predictive indicators (non-browser) built from known historical purchase data and several key online and offline behavioral indicators
  • Build powerful personas and profiles of high-value consumers to create elite, high-touch prospect segments
  • Update and maintain DMS data to improve automotive marketing, retention, and cross-sell programs
man driving car

Power your marketing reach and find lookalike consumers with Infutor’s Automotive Marketplaces

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