- How We Help
- Challenges Solved
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Automotive sales have fallen or remained flat each year since 2015. And with more consumers performing their research online before stepping foot into a dealership, competition among dealers in the auto market has redlined.
Infutor’s Automotive Marketplace empowers marketers to separate from the pack by building highly targeted audiences with customizable criteria based on their specific needs. With our auto data, marketers can create custom and lookalike audiences of their best-performing consumers to drive ROI and conversions.
Infutor’s Automotive Marketplace is built from our massive TrueSource™ Identity Graph, powerful auto ownership and vehicle attribute data that is permissibly obtained and multi-sourced. Automotive Marketplace algorithmically identifies prospects based on current auto data and historical vehicle ownership information.
This consumer intelligence is your key to better segmentation and omnichannel acquisition campaigns based on attributes such as VIN, vehicle make, model, year, and more.
In addition to our industry leading auto data, Infutor also offers five unique auto in-market indicators. Identify in-market consumers who are likely ready for a trade-in, customize your marketing efforts, and launch digital conquest campaigns featuring personalized offers and incentives.
Auto In-Market Indicators include:
Increase brand engagement with consistent, relevant messaging across all marketing channels.
Expand your Marketplace audience with Infutor’s ReachSmart Digital ID. Through our Automotive Marketplace, ReachSmart Digital ID will include up to 10 email addresses per consumer identity, so you realize maximum match potential for your social media and programmatic marketing campaigns.
The more email addresses you have per consumer, the greater your ability to reach more of your premium audiences. Immediately deploy new campaigns across social and digital channels without wasting money on unqualified leads.