With more consumers performing their research online before stepping foot into a dealership, competition among dealers in the auto market continues to grow.
Infutor’s Automotive Marketplace empowers marketers to separate from the pack by building highly targeted audiences with customizable criteria based on their specific needs. With our automotive data solutions, marketers can create custom and lookalike audiences of their best-performing consumers to drive ROI and conversions.
Infutor’s Automotive Marketplace is built from our massive TrueSource™ Identity Graph, powerful auto ownership and vehicle attribute data that is permissibly obtained and multi-sourced. Automotive Marketplace algorithmically identifies prospects based on current auto data and historical vehicle ownership information.
This consumer intelligence is your key to better segmentation and omnichannel acquisition campaigns based on attributes such as VIN, vehicle make, model, year, and more.
In addition to our industry leading automotive data, Infutor also offers five unique auto in-market indicators. Identify in-market United States consumers who are likely ready for a trade-in, customize your marketing efforts, and launch digital conquest campaigns featuring real-time personalized offers and incentives.
Auto In-Market Indicators include:
Increase brand engagement with consistent, relevant messaging across all marketing channels.
Name:
Jonathon R. Smith
Address:
122 W Main St.
Chicago, IL 60617
Mobile:
(312) 555-5248
Landline:
(312) 555-1986
Email 1:
jrs@email.com
Email 2:
johnsm2@email.com
Gender:
M
Age:
38
Household Income:
$100 – $125K
Married:
Yes
Children:
Yes, less than 3
Homeowner:
Yes
Assessed Home Value:
$320,000
Length of Residence:
6 Years
Primary Auto:
2015 Ford Mustang
Secondary Auto:
2012 Acura MDX
InMarket – New Auto:
Yes (90)
+ Many More pieces of identity
Expand your Marketplace audience with Infutor’s ReachSmart Digital ID. Through our Automotive Marketplace, ReachSmart Digital ID will include up to 10 email addresses per consumer identity, so you realize maximum match potential for your social media and programmatic marketing campaigns.
The more email addresses you have per consumer, the greater your ability to reach more of your premium audiences. Immediately deploy new campaigns across social and digital channels without wasting money on unqualified leads.
An automotive agency specializing in building data-driven programs to execute omnichannel marketing campaigns was looking to optimize their automotive targeting capabilities. The agency was looking to improve their solution offerings to clients to enable them to effectively target automotive consumers who are in the market for a new vehicle. See how Infutor’s auto data helped the agency to expand their automotive service offering for current and new clients.
