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Crain’s Chicago Business Highlights Infutor’s Recent Acquisition of Ruf

The addition of Ruf Strategic Solutions helps Infutor extend its expertise beyond the identity of the customer and into the why and how of consumer engagement.    


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Infutor Acquires Ruf Strategic Solutions to Expand Its Product Suite

Infutor’s strategic acquisition of Ruf enables marketers to better understand their consumers and optimize data-driven business decisioning.


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Infutor Named in MKTGinsight’s ID Resolution Report

Infutor’s Dave Dague discusses how identity resolution is not a solution to a one-time problem, but rather an on-going process for brands to reevaluate and update consumer profiles for better segmentation and targeting.


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Using an Identity Graph as a Source of Truth

Infutor’s CMO, Dave Dague, discusses how data changes and omnichannel interactions among US consumers is driving marketers’ need for an identity graph or source of truth.


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How Consumer Identity Data is Key to Accurate Marketing Attribution

Infutor’s Director of Marketing, Michelle Tilton, discusses how marketers can use consumer identity data to reveal a clearer customer profile and buying path by linking identity elements, such as phone numbers and email addresses.


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How Marketers Can Use Email as an Identity Marker

Gary Walter’s recent article on how businesses can use email addresses to identify and better target their audience is highlighted in MediaPost.


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Leveraging Email Address to Achieve Meaningful Personalization

Infutor’s CEO, Gary Walter, gives his take on the value of email in your consumer identity management strategy and how it can help you achieve personalization.


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Infutor’s New Hire Featured in Built In Article

Asif Ahmed, VP of Analytics, appointed to ramp up Infutor’s data-driven strategy to enhance the company’s consumer identities, attributes and intelligence.


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Infutor Releases Solution to Increase Digital Match Rates

Mary Jo Yafchak provides insight into how ReachSmart Digital ID helps marketers target specific consumers across social campaigns.


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Infutor Recognized as a Game Changer in the Tech Scene

Infutor is named one of the top thirteen Chicago tech companies, changing the way brands connect with their customers.


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Understanding the Causes of Data Breakage and How To Fix It

Infutor’s CEO discusses how incorrect or incomplete data damages your business and offers solutions to mitigate the effects.


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Connect with Auto Consumers the Moment They’re In-Market

Dave Dague discusses how dealers can remain competitive and profitable by using consumer-identity data to target high-propensity customers.

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