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News & Events

BDEX Data Exchange Partners with Infutor for Early Access to Total Mobile Ad ID Solution

As marketers look for cookie-less ways to identify customers in a privacy-compliant manner, consumer identity management expert Infutor has announced that leading data exchange BDEX has early access to its Total Mobile Ad ID Solution.

Partners  –  Press Releases

Infutor CEO Interview with Lead Generation World

Gary Walter talks with Michael Ferree from Lead Generation World on how Infutor is helping brands improve their marketing efforts. The CEO also offers insight into what the future holds for consumer data.

Interviews  –  Videos

The Importance of Relating to the Buyer

Michelle Tilton, VP of marketing at Infutor, offers advice on how B2B marketers can develop business-specific strategies to turn prospects into buyers.

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Navigating the Media Spend, Reach and Engage Landscape

Infutor CEO Gary Walter shares three key areas of focus for media success including linking and resolving first-party data, understanding and executing personalization in the wake of privacy regulations and combating ad fraud.

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Insights That Will Shape the Customer Experience and Data Privacy Landscape in 2020

Infutor CEO Gary Walter shares his 2020 predictions on how data science and data privacy will converge into a workable solution for marketers, consumers and regulators.

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Customer Data First: This is How Brands Can Maximize Digital Retention

We sat down with Infutor’s Vice President of Product Management for a quick Q&A session to discuss how brands can maximize their digital retention efforts by putting their focus on the consumers.

Articles  –  Interviews

Infutor Identity Graph Boosts Home Depot’s Customer Engagement

By partnering with Infutor to capture customer identity and streamline the user experience, Vibes’ client improved customer engagement by 238%.

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Infutor Launches CCPA Opt-out Portal

Consumer identity management expert’s data opt-out portal presents consumers with a single place to manage their personal information across many third party partners.

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Predictions for Marketing Trends in 2020

Entering the new year, Infutor CEO predicts that companies will invest in and integrate consumer insights within their marketing strategies.

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Infutor Client Sees Increase in Customer Engagement by Utilizing ID Max Solution

Vibes’ recent integration with Infutor’s identity completion solution gives customers access to a robust identity graph, leading to enhanced profile matching and segmentation.

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The Division of Segmentation

A recent Forrester report with a special introduction by Infutor offers an in-depth explanation of the differences between the two types of segmentation and the different approaches that Customer Insights pros can take to maximize the impact.

Featured In  –  Whitepapers

Mobile Marketing Leader Vibes Integrates ID Max to Help Brands Personalize Engagement

Infutor’s robust identity graph helps mobile marketing leader’s brands enhance audience data and market segmentation.

Partners  –  Press Releases

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