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Infutor’s strategic acquisition of Ruf enables marketers to better understand their consumers and optimize data-driven business decisioning.
To support Infutor’s rapid growth and fulfill its work-life balance commitment, the company opens a downtown Chicago office located in the heart of the loop.
Infutor integrates Ruf Strategic Solutions’ extensive suite of consumer analytics to enrich its consumer identity management product offerings and accelerate delivery of analytics and segmentation.
Infutor’s Dave Dague discusses how identity resolution is not a solution to a one-time problem, but rather an on-going process for brands to reevaluate and update consumer profiles for better segmentation and targeting.
Infutor’s CMO, Dave Dague, discusses how data changes and omnichannel interactions among US consumers is driving marketers’ need for an identity graph or source of truth.
Infutor’s Director of Marketing, Michelle Tilton, discusses how marketers can use consumer identity data to reveal a clearer customer profile and buying path by linking identity elements, such as phone numbers and email addresses.
Martech providers Faraday, Invoca and MQ&C Advertising partner with Infutor to help deliver increased insights and lead conversions for their clients.
Gary Walter’s recent article on how businesses can use email addresses to identify and better target their audience is highlighted in MediaPost.
Infutor’s CEO, Gary Walter, gives his take on the value of email in your consumer identity management strategy and how it can help you achieve personalization.
Tru Measure introduces integration of Infutor’s robust consumer identity data to instantly deliver complete and enhanced leads to their clients, helping them identify inbound callers.
Infutor’s ID Max solution helps Home Professionals enhance their inbound initiatives, reduce online form fill friction and abandonment as well as enable identity completion of interested home owners.
Asif Ahmed, VP of Analytics, appointed to ramp up Infutor’s data-driven strategy to enhance the company’s consumer identities, attributes and intelligence.