- How We Help
- Challenges Solved
- Industries Served
- Identity Resolution
Programmatic mobile ad spending is at an all time high. In 2019, mobile was projected to account for about 80% of all programmatic digital ad transactions, and the number is predicted to rise even higher in 2020. And of the tens of billions spent on mobile ads, a staggering 97% are delivered in-app as consumers spend a vast majority of their smartphone time utilizing apps.
Mobile Ad IDs (MAIDs) and hashed email address identity markers, which serve as anonymous identifiers that protect consumers’ personally identifiable information (PII), have risen as alternative avenues of reaching digital consumers. Digital marketers are leveraging these digital identities by turning to new solutions that empower them to create successful omnichannel marketing campaigns in the growing mobile space.
To help drive these efforts, Infutor now offers its Total Mobile Ad IDs file as an on-premise solution to digital marketers seeking to achieve higher conversion rates and ROI with mobile advertising.
Based on Infutor’s unparalleled TrueSource™ Digital Device Graph, the Total Mobile Ad IDs solution links more than one billion privacy-compliant and permissibly obtained hashed email identities with 350 million digital devices and 2 billion MAID/hashed email pairs.
This robust database of MAID/hashed email (MD5, SHA1 and SHA256) pairs will power your omnichannel marketing, improve onboarding, and enable you to resolve digital consumer identities and reach your maximum audience while keeping consumers’ PII secure.
Infutor’s Mobile Ad ID and hashed email database undergoes intense cleansing, verification and linking processes, empowering marketers to turn disparate data into resolved digital consumer identities to vastly improve digital marketing scale. This is why marketers turn to Infutor’s online digital and mobile data to power their solutions: