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Marketers Turn to Online Identity Data
Mobile Ad IDs (MAIDs), hashed email address, and IP address identity markers, which serve as anonymous identifiers that protect consumers’ personally identifiable information (PII), have risen as alternative avenues of reaching digital consumers. Digital marketers are leveraging these digital identities by turning to new solutions that empower them to create successful omnichannel marketing campaigns in the growing mobile space.
To help drive these efforts, Infutor now offers its Total Mobile Ad IDs file as an on-premise solution to digital marketers seeking to achieve higher conversion rates and ROI with mobile advertising.