Leverage Data Accuracy with Truthset

Better Utilize Infutor’s Best In Class Data Sets

Want to make sure you’re using Infutor’s most accurate demographic records? Try Truthset Scored Infutor segments, available in Liveramp’s Data Marketplace and other 3rd party data buying platforms. These segments have been curated to include only Infutor’s consumer records above a decided Truthscore™ accuracy threshold, allowing buyers to select targetable audiences based on their accuracy and scale.

Truthset verifies the accuracy of record-level consumer data, compiling a likelihood of truth for any individual record to validate the accuracy of data. Truthset quantifies the likelihood that consumer data, whether it be 1st, 2nd, or 3rd party, is accurate, yielding a Truthscore™ between 0.00 and 1.00.

Truthset provides the first and only standard by which demographic data can be scored for accuracy and then purchased, optimized, and measured using that standard. Truthset helps advertisers, publishers, and platforms improve the performance of any data-driven decision.

Infutor Data Quality Flies High in Truthset’s Independent Assessment

Why Truthset

• Transparent Understanding of Segments
• Apply Scale AND Accuracy
• Simple Implementation
• Factor in accuracy to make data-driven decisions more powerful

Apply Scale AND Accuracy

• Buy the right data for your campaign
• Truthset validated the audience composition of your chosen data sets so you can understand if you are reaching your target group
• Make it easy to understand how to reach the right kinds of potential customers

Truthset Scored Infutor Segments

• The most accurate way to buy targetable audiences from Infutor
• Search for “Truthset Scored” Infutor segments wherever you buy audiences, like LiveRamp’s Data Marketplace, TheTradeDesk, Oracle, and more

What Truthset Scored Segments Are Available

• Presence of Children
• Marital Status & Gender
• Age & Gender
• Demographic Segments