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Consumer Demographic Data Appends Drive Personalization, Segmentation, Analytics

“One message for all” marketing is a thing of the past. Consumers now expect content that is tailored to their individual tastes and interests. To deliver this personalized messaging, marketers must have access to consumer demographic, behavioral and lifestyle information.

With Infutor Demographic Data Appends, marketers develop relevant and targeted messaging that reduces acquisition costs, increases revenue, and maximizes marketing efficiencies. We return key consumer demographic data for consumers in your CRM through our on-demand real-time API or batch services. With this data, your brand will be better equipped for segmentation, personalization, targeting, modeling, profiling and customer retention initiatives.

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Demographic Data Appends enable:

  • Marketing segmentation and personalization: Empower your marketing and analytics teams with the most robust consumer demographic data to drive one-to-one engagements. Predictive attributes such as age, marital status, income, and lifestyle preferences enable you to create powerful market segments. These segmented audiences enable you to deliver personalized offers at the right time, increasing conversions and higher customer lifetime value
  • Optimization of inbound engagements and customer experience: Enable your customer experience team to truly understand their customers. With key consumer demographic and lifestyle data, your agents will be able to have more meaningful engagements with customers and prospects, resulting in reduced call times and more conversions
  • Modeling and analytics: Leverage a wealth of robust consumer demographics and lifestyle profile attributes to improve consumer data models and facilitate advanced analytics. With Infutor’s consumer data, your data science and analytics teams will uncover new and significant insights that drive sales, reduce costs and improve customer lifetime value

Consumer demographic data appends help you understand what motivates your audience, so you can effectively engage them.

Key Features:

  • Infutor Demographic Data Appends draw from 266 million consumers in 120 million households
  • Our consumer demographics data is permissibly obtained and multi-sourced from hundreds of high-confidence public and proprietary sources
  • Consumer data is matched to Infutor’s TrueSource™ Identity Graph for validation and verification of identity data. A Persistent ID and Household ID are added to each record to enable precision targeting
  • Available via batch for bulk processing and through our on-demand real-time API – View our real-time API documentation to see how easy you can begin integration to access our industry leading consumer demographic data
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Key Consumer Data Elements


  • Name
  • Physical Address
  • Exact Age
  • Gender
  • Telephone Number
    (up to 3 per household)


  • Geographic Demographics
  • Estimated Income
  • Marital Status
  • Education
  • Ethnicity
  • Members in Household
    (seniors, children, single parents)
  • Home Ownership
    (dwelling type, home value, age of home, pool, fireplace, length of residence)

Financial Indicators

  • Credit Card Users
  • Wealth Score
  • Purchasing Power Score
    (risk proxy score)

Lifestyle and Interests

  • Membership Clubs
  • Shopper
  • Pet Owners
  • Book Buyers/Readers
  • High-Tech
  • Arts
  • Collectibles
  • Home and Garden
  • DIY/Home Improvement
  • Cooking and Wine
  • Gaming and Gambling
  • Traveling
  • Physical Fitness
  • Self-Improvement
  • Automotive DIY
  • Sports
  • Outdoors
  • Investing
  • Parenting and Children’s Interest
  • Boating and Motorcycling

Vehicle Ownership

  • Luxury
  • SUV
  • Pickup Truck

Learn how Infutor’s Consumer Demographic Data Appends power personalization, segmentation and analytics for omnichannel marketing

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