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Consumer Demographic Data Appends Drive Personalization, Segmentation, Analytics
“One message for all” marketing is a thing of the past. Consumers now expect content that is tailored to their individual tastes and interests. To deliver this personalized messaging, marketers must have access to consumer demographic, behavioral and lifestyle information.
With Infutor Demographic Data Appends, marketers develop relevant and targeted messaging that reduces acquisition costs, increases revenue, and maximizes marketing efficiencies. We return key consumer demographic data for consumers in your CRM through our on-demand real-time API or batch services. With this data, your brand will be better equipped for segmentation, personalization, targeting, modeling, profiling and customer retention initiatives.