Infutor and Jornaya have committed to ensuring that lead buyers have the opportunity to attend one of the leading performance marketing conferences in the world by monetarily supporting the Lead Buyer Scholarship program.
Every job is a learning opportunity. Even if you are not earning enough, the experience you’ll gain will pay off eventually. Dreams come true, and even if it’s hard to believe, you can earn money and be in love with...
A prerequisite for a happy life is a clear line between personal and professional life. But what if you love your job so much and you can't help but blur the line? If that's so, follow your passion. Be open to learning and listening. There migh...
Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. A situation growing more challenging with the changing identity landscape.
Infutor partnered with HealthWise Data, a data and analytics firm specializing in the healthcare industry, to make health and wellness propensities available via Infutor’s award-winning Total Consumer Insights solution.
Video marketing is a powerful tool. Viewers retain 95% of a video message, but only 10% of what they read. But media professionals can't just throw a video together and expect it to be effective. You still have to provide quality content. To do th...
New Datasets Offer Unparalleled 360-Degree Consumer Views to Help Brands Activate their Contact Databases to Drive Online and Offline Segmentation and Predictive Models
Co-founder and board member of Carrot Health, Derek Rucker, talks about healthcare, data science, the value of predictive data, and the impact of privacy on Healthcare Marketing.
You can go to the hospital and see inside your body with different kinds of imagery. Surgery can be performed with pinprick holes and lasers. What used to kill us can now be treated in an afternoon thanks to technology. But somehow, data scien...
Infutor had the pleasure of attending the recent CRMC tradeshow and presented with Amperity. Here are some of the insights discussed.
A Fortune-25 Specialty Retailer wanted to improve the customer experience on their mobile app to know their consumers better, personalize their experience, and proactively recommend products.
While it may be a blow to people who collect ticket stubs, digital tickets are doing more than saving paper. They contribute to an overall better fan experience and generate data that experts like Matt Sullivan, CRM analyst for the Denver Broncos,...
