Email is used for many different purposes, including contacting friends, communicating with professors and supervisors, requesting information, and applying for jobs, internships, and scholarships. It is also used for marketing and is a popular to...
Sales and marketing are the key pillars of any business. While marketing is about building awareness of the brand, sales turns that audience into profit by converting potential customers into actual customers. But in order to generate revenue f...
In the past few years, technology has changed the way we communicate and conduct business, the way we shop, and how we live and work. And today, a business that doesn’t involve technology like video conferencing and various applications for projec...
Against the backdrop of economic uncertainties, a story unfolds of heightened expectations, emerging tech, evolving customer journeys and how the right data makes all the difference.
The unified customer profile is a critical element of modern-day operations as it lets companies get a 360° view of customers. However, only some companies know how to manage it. Therefore, businesses of all sizes need to find the best model to ap...
If we look at the modern-day business world, the more demanding the role is, the fancier and shorter the title is. But it's different in the case of Todd Rose of InMobi. Therefore, we asked him to join us on this episode of The Marketing Rapport a...
Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by merging Jornaya, Infutor, and Contact State. He is also the guest on the first episode of The Marketing Rapport podcast. Matt and our host Z...
Snowflake’s report explores several categories and how they power the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category.
For the protection of your consumers, your reputation, and your bottom line, your omnichannel marketing initiatives must include a heightened focus on data privacy and governance – both of which we explore further in this handbook.
Infutor has once again been named one of Crain’s Best Places to Work in Chicago for 2022. This is the fifth year in a row Infutor has been recognized on this prestigious list.
Verisk’s consumer identity management business, Infutor, has been selected as a winner in the fifth annual awards program conducted by MarTech Breakthrough, a leading market intelligence organization.