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The vision for the combined companies is to create the “holy grail of marketing” by strengthening their solutions that enable businesses to make data-driven decisions.
The addition of Ruf Strategic Solutions helps Infutor extend its expertise beyond the identity of the customer and into the why and how of consumer engagement.
Infutor’s strategic acquisition of Ruf enables marketers to better understand their consumers and optimize data-driven business decisioning.
To support Infutor’s rapid growth and fulfill its work-life balance commitment, the company opens a downtown Chicago office located in the heart of the loop.
Infutor integrates Ruf Strategic Solutions’ extensive suite of consumer analytics to enrich its consumer identity management product offerings and accelerate delivery of analytics and segmentation.
Using Infutor’s ID Max solution, Home Professionals has seen a 214% increase in completed form submissions and has been able to provide higher quality, relevant lead information to their service professionals.
Learn how MQ&C Advertising strengthened their consumer identity data and saw a 20 percent lift in conversion rates by partnering with Infutor.
Infutor’s Dave Dague discusses how identity resolution is not a solution to a one-time problem, but rather an on-going process for brands to reevaluate and update consumer profiles for better segmentation and targeting.
Infutor’s CMO, Dave Dague, discusses how data changes and omnichannel interactions among US consumers is driving marketers’ need for an identity graph or source of truth.
Infutor’s Director of Marketing, Michelle Tilton, discusses how marketers can use consumer identity data to reveal a clearer customer profile and buying path by linking identity elements, such as phone numbers and email addresses.
In part one of a three-part data evaluation series, Infutor shares guidelines that will help you perform a successful data evaluation when choosing a provider for your business.
Infutor’s Asif Ahmed and Mark Janz discuss how to leverage data to drive analytics-based decisioning and whether to implement a data science practice internally or choose a partner.