For most consumers, travel bans and office closures will lead to a hike in online activity. On the other hand, feelings of anxiety will be peppered in as social-isolation fatigue, uncertain work conditions, and other stressors loom.
Michelle Tilton, VP of marketing at Infutor, offers advice on how B2B marketers can develop business-specific strategies to turn prospects into buyers.
Here are recommendations on best practices that marketers can leverage to understand, reach and convert as many consumers as possible during this time of increased online and call traffic.
Infutor CEO Gary Walter shares three key areas of focus for media success including linking and resolving first-party data, understanding and executing personalization in the wake of privacy regulations and combating ad fraud.
Infutor CEO Gary Walter shares his 2020 predictions on how data science and data privacy will converge into a workable solution for marketers, consumers and regulators.
AdExchanger’s Industry Preview took place in New York City and saw the current and next wave of industry leaders forecast the developments, trends and innovation that will shape the industry in 2020 and beyond.
We sat down with Infutor’s Vice President of Product Management for a quick Q&A session to discuss how brands can maximize their digital retention efforts by putting their focus on the consumers.
By partnering with Infutor to capture customer identity and streamline the user experience, Vibes’ client improved customer engagement by 238%.
Consumer identity management expert’s data opt-out portal presents consumers with a single place to manage their personal information across many third party partners.
Entering the new year, Infutor CEO predicts that companies will invest in and integrate consumer insights within their marketing strategies.
Vibes’ recent integration with Infutor’s identity completion solution gives customers access to a robust identity graph, leading to enhanced profile matching and segmentation.
A recent Forrester report with a special introduction by Infutor offers an in-depth explanation of the differences between the two types of segmentation and the different approaches that Customer Insights pros can take to maximize the impact.
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