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Infutor Resource Center


Articles

Empathy Puts Brands in Position to Succeed Now and in the Future

For most consumers, travel bans and office closures will lead to a hike in online activity. On the other hand, feelings of anxiety will be peppered in as social-isolation fatigue, uncertain work conditions, and other stressors loom.


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The Importance of Relating to the Buyer

Michelle Tilton, VP of marketing at Infutor, offers advice on how B2B marketers can develop business-specific strategies to turn prospects into buyers.


Articles

Are Brands Prepared to Maintain Success Amid a New Wave of Online, Call Center Activity?

Here are recommendations on best practices that marketers can leverage to understand, reach and convert as many consumers as possible during this time of increased online and call traffic.


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Navigating the Media Spend, Reach and Engage Landscape

Infutor CEO Gary Walter shares three key areas of focus for media success including linking and resolving first-party data, understanding and executing personalization in the wake of privacy regulations and combating ad fraud.


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Insights That Will Shape the Customer Experience and Data Privacy Landscape in 2020

Infutor CEO Gary Walter shares his 2020 predictions on how data science and data privacy will converge into a workable solution for marketers, consumers and regulators.


Articles

This is What We Learned at AdExchanger’s Industry Preview

AdExchanger’s Industry Preview took place in New York City and saw the current and next wave of industry leaders forecast the developments, trends and innovation that will shape the industry in 2020 and beyond.


Articles  –  Interviews

Customer Data First: This is How Brands Can Maximize Digital Retention

We sat down with Infutor’s Vice President of Product Management for a quick Q&A session to discuss how brands can maximize their digital retention efforts by putting their focus on the consumers.


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Infutor Identity Graph Boosts Home Depot’s Customer Engagement

By partnering with Infutor to capture customer identity and streamline the user experience, Vibes’ client improved customer engagement by 238%.


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Infutor Launches CCPA Opt-out Portal

Consumer identity management expert’s data opt-out portal presents consumers with a single place to manage their personal information across many third party partners.


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Predictions for Marketing Trends in 2020

Entering the new year, Infutor CEO predicts that companies will invest in and integrate consumer insights within their marketing strategies.


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Infutor Client Sees Increase in Customer Engagement by Utilizing ID Max Solution

Vibes’ recent integration with Infutor’s identity completion solution gives customers access to a robust identity graph, leading to enhanced profile matching and segmentation.


Featured In  –  Whitepapers

The Division of Segmentation

A recent Forrester report with a special introduction by Infutor offers an in-depth explanation of the differences between the two types of segmentation and the different approaches that Customer Insights pros can take to maximize the impact.

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