V!A Philadelphia 2022 was three years in the making and encompasses the evolution of Jornaya’s Journey Summit, and the joining of forces between Jornaya, Infutor, and Contact State to become Verisk Marketing Solutions.
The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significa...
Jornaya’s customers will gain real-time access to Infutor’s identity resolution services and data attributes, enabling increased profitability of customer acquisition, retention and cross-sell marketing programs.
Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities – to reach top prospects faster and drive more conversions.
Jornaya’s customers will gain real-time access to new data attributes and scores, enabling increased profitability of their customer acquisition, retention, and cross-sell marketing programs.
Programmatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience. But, at the end of the day, w...
To succeed in this new digital era, insurance providers need to collect, analyze and activate data for customer-centric experiences, says Infutor's Dan Lescano, Enterprise Sales focused on insurance, insuretech and healthcare.
The CTO and co-founder of Innovid, Tal Chalozin, talks about the benefits of the development of CTV, the role of measurement in the transformation into streaming, and his predictions for the future of television.
Over the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience. But what will the future of CTV advertising look like? ...
Digital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends...