Infutor Named in MKTGinsight’s ID Resolution Report
Infutor’s Dave Dague discusses how identity resolution is not a solution to a one-time problem, but rather an on-going process for brands to reevaluate and update consumer profiles for better segmentation and targeting.
Using an Identity Graph as a Source of Truth
Infutor’s CMO, Dave Dague, discusses how data changes and omnichannel interactions among US consumers is driving marketers’ need for an identity graph or source of truth.
How Consumer Identity Data is Key to Accurate Marketing Attribution
Infutor’s Director of Marketing, Michelle Tilton, discusses how marketers can use consumer identity data to reveal a clearer customer profile and buying path by linking identity elements, such as phone numbers and email addresses.
Keys to an Effective Data Evaluation
In part one of a three-part data evaluation series, Infutor shares guidelines that will help you perform a successful data evaluation when choosing a provider for your business.
How Data and Analytics can Drive Growth for Mid-Market Enterprises
Infutor’s Asif Ahmed and Mark Janz discuss how to leverage data to drive analytics-based decisioning and whether to implement a data science practice internally or choose a partner.
Martech Disrupters Flock to Infutor’s Consumer Identity Solutions
Martech providers Faraday, Invoca and MQ&C Advertising partner with Infutor to help deliver increased insights and lead conversions for their clients.
Why Validation is Key to Successful Email Marketing
Email remains a core part of the marketing mix. With brands sending more email than ever, relying on the channel to develop and maintain relationships as well as drive sales, it’s critical to maintain a strong sender reputation.
How Marketers Can Use Email as an Identity Marker
Gary Walter’s recent article on how businesses can use email addresses to identify and better target their audience is highlighted in MediaPost.
Leveraging Email Address to Achieve Meaningful Personalization
Infutor’s CEO, Gary Walter, gives his take on the value of email in your consumer identity management strategy and how it can help you achieve personalization.
How to Manage Your Own Identity Graph
Infutor’s latest whitepaper explores what an identity graph is, the development and operational considerations when implementing one and how it can power your marketing.
Verifying the Underbanked Generation
Exploring the potential challenges professionals face when verifying Millennials and how to solve them.
Highly Qualified Audience Data Boosts Tru Measure’s Call Tracking Services
Tru Measure introduces integration of Infutor’s robust consumer identity data to instantly deliver complete and enhanced leads to their clients, helping them identify inbound callers.