Video marketing is a powerful tool. Viewers retain 95% of a video message, but only 10% of what they read. But media professionals can't just throw a video together and expect it to be effective. You still have to provide quality content. To do th...
New Datasets Offer Unparalleled 360-Degree Consumer Views to Help Brands Activate their Contact Databases to Drive Online and Offline Segmentation and Predictive Models
Co-founder and board member of Carrot Health, Derek Rucker, talks about healthcare, data science, the value of predictive data, and the impact of privacy on Healthcare Marketing.
You can go to the hospital and see inside your body with different kinds of imagery. Surgery can be performed with pinprick holes and lasers. What used to kill us can now be treated in an afternoon thanks to technology. But somehow, data scien...
Infutor had the pleasure of attending the recent CRMC tradeshow and presented with Amperity. Here are some of the insights discussed.
A Fortune-25 Specialty Retailer wanted to improve the customer experience on their mobile app to know their consumers better, personalize their experience, and proactively recommend products.
While it may be a blow to people who collect ticket stubs, digital tickets are doing more than saving paper. They contribute to an overall better fan experience and generate data that experts like Matt Sullivan, CRM analyst for the Denver Broncos,...
Today, as third-party cookies and device identifiers are driven away by browser changes and privacy laws, the email address remains the most stable and platform-independent identifier.
Scott McKinely, founder and CEO of Truthset, believes the next significant shift in the data landscape is accuracy over scale, and he has set out to establish the industry standard for data accuracy.
All data is not created equal, and no one knows it better than Scott McKinley, founder and Chief Executive Officer of Truthset, a data intelligence company that evaluates the validity of consumer data. In Infutor’s latest episode of Identity Re...
Inc. magazine today revealed that consumer identity management expert Infutor once again ranked for the sixth time on the annual Inc. 5000 list with a 68% 3-year growth rate.
Infutor's Total Consumer Insights solution has been selected as the winner of the “Best Contact Database Solution” award in the fourth annual MarTech Breakthrough Awards program.
