Information is the most valuable asset in the contemporary (business) world, and every company aspiring to stay relevant in the market — regardless of its industry — must become data-driven. However, such an endeavor requires companies to not only...
InMobi, a leading provider of content, marketing and monetization technologies, selected Infutor to help enhance high-quality, first-party sourced demographic data on the InMobi mobile ad platform.
Marketing depends on thoughtful and strategic allocation of limited financial resources. Learn what Infutor's Cory Davis, VP of Media and Madtech, had to say on putting money behind these channels to drive growth.
With an ever more complicated and convoluted buyer journey - learn why insurance providers need to optimize first-party data to improve the customer experience and better know their consumers.
V!A Philadelphia 2022 was three years in the making and encompasses the evolution of Jornaya’s Journey Summit, and the joining of forces between Jornaya, Infutor, and Contact State to become Verisk Marketing Solutions.
The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significa...
Jornaya’s customers will gain real-time access to Infutor’s identity resolution services and data attributes, enabling increased profitability of customer acquisition, retention and cross-sell marketing programs.
Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities – to reach top prospects faster and drive more conversions.
Jornaya’s customers will gain real-time access to new data attributes and scores, enabling increased profitability of their customer acquisition, retention, and cross-sell marketing programs.
Programmatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience. But, at the end of the day, w...
To succeed in this new digital era, insurance providers need to collect, analyze and activate data for customer-centric experiences, says Infutor's Dan Lescano, Enterprise Sales focused on insurance, insuretech and healthcare.
The CTO and co-founder of Innovid, Tal Chalozin, talks about the benefits of the development of CTV, the role of measurement in the transformation into streaming, and his predictions for the future of television.