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Understanding the Data You Need to Drive Superior Results


Tip Sheets

Learn how deterministic and probabilistic data differ and which one to choose to ensure accurate, on-target and effective results.

Developing a Needs-Based Data Acquisition Strategy


Tip Sheets

Gain the knowledge you need to work with your data partner to ensure your data-driven applications operate smoothly and delivery the best possible results.

Accurately Target Known Auto Shoppers


Case Studies

Learn how Infutor enabled an automotive agency to effectively target auto consumers who are in market for a new vehicle through high-propensity data.

How to Improve Mortgage Lead Quality and Increase Loan Originations


Case Studies

Proof that Infutor’s identity graph helps mortgage lenders improve inbound lead quality, targeting capabilities and conversion rates.

Learn How Infutor’s Data Powers Top Martech Firms


Sell Sheets

Explore how Infutor’s data and technology drives the success of three marketing technology disruptors.

How Top Universities are Achieving Enrollment Goals


Sell Sheets

Learn how Infutor’s authoritative consumer and household data can help colleges and universities maximize success.

ID Max: How You Can Instantly Identify Inbound Leads


Sell Sheets

Learn how Infutor’s data-driven solution, ID Max, verifies and completes partial or missing consumer information.

Interview with Infutor’s CTO on The Sean and Thomas Show


News & Events

In this recent podcast, John Barnes talks about his journey in the industry and offers insight into life as a tech leader.

A Marketer’s Guide to Identity Resolution Platforms


News & Events

Infutor is featured in MarTech Today’s Enterprise Identity Resolution report, which highlights the leading players in the identity resolution space and offers recommended steps for evaluating a potential provider.

Looking Past the Numbers When Evaluating Data


Tip Sheets

Marketers and data science professionals will gain the knowledge needed when working with a data partner to understand the actual content, context and use of the data being evaluated.

Identity Resolution and Analytics Driven Segmentation in One Solution


News & Events

The combination of Infutor’s ID Suite and Ruf’s Connex Audience Clusters enable marketers to identify brand’s most profitable customers based on unique key performance indicators.

Connex Audience Clusters Added to ID Suite for Accurate Targeting


News & Events

By combining identity resolution and cluster analytics, Infutor’s ID Suite enables marketers to identify inbound consumers and immediately engage with them across channels.