Infutor Resource Center


Episode 32 – How an Audience-First Strategy Provides Better Customer Service With Nola Solomon of Criteo

The AdTech industry includes all kinds of digital solutions that collect and process data to form, control, and analyze advertising campaigns. As technology grows, it changes consumer habits, and so, the advertising industry also changes significa...

Podcast

Verisk Marketing Solutions Debuts First Infutor-Jornaya Product Innovations at V!A Summit

Jornaya’s customers will gain real-time access to Infutor’s identity resolution services and data attributes, enabling increased profitability of customer acquisition, retention and cross-sell marketing programs.

Press Releases

Lead Generator's Handbook

Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities – to reach top prospects faster and drive more conversions.

Whitepapers

Verisk Marketing Solutions Previews First Wave of New Product Innovations from the Integration of Infutor & Jornaya

Jornaya’s customers will gain real-time access to new data attributes and scores, enabling increased profitability of their customer acquisition, retention, and cross-sell marketing programs.

Featured In

Episode 31 – Using a Consumer-Driven Approach to Get the Most Out of Programmatic With Katherine Strieder of MiQ

Programmatic advertising allows tech companies and marketers to reach customers in new ways, quickly, and at scale. And without a doubt, it's become one of the most indispensable tools to target the right audience. But, at the end of the day, w...

Podcast

Data Strategies to Support Customer-Centric Transformation

To succeed in this new digital era, insurance providers need to collect, analyze and activate data for customer-centric experiences, says Infutor's Dan Lescano, Enterprise Sales focused on insurance, insuretech and healthcare.

Featured In

How CTV Improves the Viewing and Marketing Experience With Tal Chalozin of Innovid

The CTO and co-founder of Innovid, Tal Chalozin, talks about the benefits of the development of CTV, the role of measurement in the transformation into streaming, and his predictions for the future of television.

Articles

Episode 30 – Using CTV Measurement to Create a Better Experience and Collect Valuable Data With Tal Chalozin of Innovid

Over the last decade, there has been a significant shift from linear TV to CTV. And this transformation has allowed marketers to collect more data while providing a better user experience. But what will the future of CTV advertising look like? ...

Podcast

Episode 29 – Using Data to Drive the Success of Your Business with Viva Chu of Good Boy Studios

Digital transformation is not a new concept anymore, and many organizations are embracing the digital age to connect with their audiences by incorporating the newest technologies into their business processes and jumping on board the latest trends...

Podcast

The Ultimate 2022 Data Strategy Guide

Consumer behaviors that changed during the pandemic are likely here to stay, fueled by a desire for convenience. Combined with a digital ecosystem embracing consumer privacy, this is forcing companies to reevaluate priorities.

Tip Sheets

Insurtech and The Future of the Online Insurance Consumer

Our own Kevin Dean, COO of Infutor, breaks down the value of leveraging third-party data signals and technology to better target the average insurance consumer.

Featured In

Episode 28 – Using Retail Media Ads to Optimize the User Experience With Allysun Lundy of Publicis Commerce

Retail media networks are growing in popularity, and retail giants like Amazon and Walmart are leading the way in the newest retail media trends. But how can brands leverage retail media advertising to tap into user data and optimize their camp...

Podcast