Infutor Resource Center

Jornaya + Infutor Join Forces as Verisk Marketing Solutions

Jornaya's Chief Strategy Officer, Eli Schwarz, discusses how joining Infutor and Jornaya will create expanded value for all of our customers and partners and how this is just the beginning of our next chapter as a Verisk business.

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Verisk Acquires Identity Resolution & Consumer Intelligence Leader Infutor

Verisk (Nasdaq: VRSK), a leading global data analytics provider, announced today it has acquired Infutor. Verisk plans to integrate Infutor with Jornaya, which it acquired in 2020, to form Verisk Marketing Solutions.

Press Releases

A Year of Change for Consumer Identity Data

Infutor’s experts examined several key trends shaping the digital marketing industry. The resulting predictions for 2022 tell a comprehensive story of escalating scrutiny, new opportunities, and plot twists demanding consideration.


Expert Roundup on Personalization and Zero-Party Data

Kevin Dean, COO of Infutor talks about how brands that are embracing anonymous identities while still personalizing the customer journey will see higher returns on investments.

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Time to Switch Identity Resolution Vendors?

Your marketing and customer engagement efforts are only as good as the data that supports them. If your vendor keeps falling short of your quality goals, it’s time to make a change. Worried about the effort involved with changing vendors?

Tip Sheets

This Is The Year Digital Marketers Will Start Realizing They’re Already Living In The Future

Gary Walter, Infutor CEO, discusses several factors that forced marketers to reexamine digital targeting, consumer consent, and the technologies that power these functions.

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14 Ways To Reassure Customers About How Their Data Is Managed And Used

Infutor CEO, Gary Walter, was featured among industry experts from Forbes Technology Council to share concrete ways for companies to build trust and assure customers their data will be managed and used responsibly.

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Episode 26 – Providing Personalized, Relevant Experiences with Ian Dewar of VF Corporation

With the arrival of information technology, it's become more crucial than ever for companies to understand their customers and provide personalized shopping experiences, and that's where user data comes into play. But personalization goes beyon...


Solving the Data Dilemma with Consumer Identity Resolution

Zora Senat, CMO at Infutor discusses consumer identity resolution, the inherent difficulty, and changes adding to the complexity.

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Episode 25 – Identity Revolution 2021 and What to Look for in the Year Ahead

For Identity Revolution’s 25th episode and to kick off a new year, we wanted to take a look back at an amazing roster of guests we have already had the privilege to speak with. We sought to find the leaders helping set the pace of innovation on al...


Speaking Their Language: A Data-Driven Approach to Customer Interactions

There’s no question better targeting improves the customer experience, increases engagement, and builds brand loyalty. The problem is many lack the insights necessary to effectively deliver personalized interactions at scale.


When and How Marketing Became MarTech and a Subspecialty of Data Science? With Marty Kihn of Salesforce

Marty Kihn, the SVP Strategy Marketing Cloud at Salesforce, discusses the changes in the marketing field over the last 20 years and the role of AI and machine learning in the MarTech field.