Consumer behaviors that changed during the pandemic are likely here to stay, fueled by a desire for convenience. Combined with a digital ecosystem embracing consumer privacy, this is forcing companies to reevaluate priorities.
Our own Kevin Dean, COO of Infutor, breaks down the value of leveraging third-party data signals and technology to better target the average insurance consumer.
Retail media networks are growing in popularity, and retail giants like Amazon and Walmart are leading the way in the newest retail media trends. But how can brands leverage retail media advertising to tap into user data and optimize their camp...
Anthony Katsur, the CEO of IAB Tech Lab, points out the essence of customer consent, the future of the data industry, and the importance of balancing customer data privacy and customer experience.
Infutor, a Verisk business, today announced that its suite of identity data and identity resolution services are now available in Snowflake’s Media Data Cloud.
The Global Director of Consumer Analytics at VF Corporation, Ian Dewar, talks about the benefits of using first-party data and customer segmentation for brand growth, loyalty, data privacy, and personalization.
The modern era and digitalization have caused many issues around user data and privacy. And although users never seem to give consent for collecting and then selling their data, why do they tend to see so many ads tailored specifically for them? ...
Jornaya's Chief Strategy Officer, Eli Schwarz, discusses how joining Infutor and Jornaya will create expanded value for all of our customers and partners and how this is just the beginning of our next chapter as a Verisk business.
Verisk (Nasdaq: VRSK), a leading global data analytics provider, announced today it has acquired Infutor. Verisk plans to integrate Infutor with Jornaya, which it acquired in 2020, to form Verisk Marketing Solutions.
Infutor’s experts examined several key trends shaping the digital marketing industry. The resulting predictions for 2022 tell a comprehensive story of escalating scrutiny, new opportunities, and plot twists demanding consideration.