Gary Walter, Infutor CEO, discusses several factors that forced marketers to reexamine digital targeting, consumer consent, and the technologies that power these functions.
Infutor CEO, Gary Walter, was featured among industry experts from Forbes Technology Council to share concrete ways for companies to build trust and assure customers their data will be managed and used responsibly.
With the arrival of information technology, it's become more crucial than ever for companies to understand their customers and provide personalized shopping experiences, and that's where user data comes into play. But personalization goes beyon...
Zora Senat, CMO at Infutor discusses consumer identity resolution, the inherent difficulty, and changes adding to the complexity.
For Identity Revolution’s 25th episode and to kick off a new year, we wanted to take a look back at an amazing roster of guests we have already had the privilege to speak with. We sought to find the leaders helping set the pace of innovation on al...
There’s no question better targeting improves the customer experience, increases engagement, and builds brand loyalty. The problem is many lack the insights necessary to effectively deliver personalized interactions at scale.
Marty Kihn, the SVP Strategy Marketing Cloud at Salesforce, discusses the changes in the marketing field over the last 20 years and the role of AI and machine learning in the MarTech field.
Marketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with c...
Our own Todd Schoenherr, VP of Strategy, discusses how brands’ first-party data asset investments will start delivering new value in 2022.
No matter the market or industry, everything revolves around consumer data. And if you want to yield better results for your business, you’ll need data at the foundation. But consumers are more aware than ever of the value and power of their pe...
Infutor and Truthset are excited to announce the release of Infutor’s “Truthset Scored” segments, including Presence of Children, a first for “Truthset Scored” segments.
Infutor introduces IP Intelligence providing resting IP addresses linked to scored demographics on anonymous US consumers, enhancing digital identity resolution, extending marketing reach and helping activate CTV ad campaigns.