Infutor Resource Center

This Is The Year Digital Marketers Will Start Realizing They’re Already Living In The Future

Gary Walter, Infutor CEO, discusses several factors that forced marketers to reexamine digital targeting, consumer consent, and the technologies that power these functions.

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14 Ways To Reassure Customers About How Their Data Is Managed And Used

Infutor CEO, Gary Walter, was featured among industry experts from Forbes Technology Council to share concrete ways for companies to build trust and assure customers their data will be managed and used responsibly.

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Episode 26 – Providing Personalized, Relevant Experiences with Ian Dewar of VF Corporation

With the arrival of information technology, it's become more crucial than ever for companies to understand their customers and provide personalized shopping experiences, and that's where user data comes into play. But personalization goes beyon...


Solving the Data Dilemma with Consumer Identity Resolution

Zora Senat, CMO at Infutor discusses consumer identity resolution, the inherent difficulty, and changes adding to the complexity.

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Episode 25 – Identity Revolution 2021 and What to Look for in the Year Ahead

For Identity Revolution’s 25th episode and to kick off a new year, we wanted to take a look back at an amazing roster of guests we have already had the privilege to speak with. We sought to find the leaders helping set the pace of innovation on al...


Speaking Their Language: A Data-Driven Approach to Customer Interactions

There’s no question better targeting improves the customer experience, increases engagement, and builds brand loyalty. The problem is many lack the insights necessary to effectively deliver personalized interactions at scale.


When and How Marketing Became MarTech and a Subspecialty of Data Science? With Marty Kihn of Salesforce

Marty Kihn, the SVP Strategy Marketing Cloud at Salesforce, discusses the changes in the marketing field over the last 20 years and the role of AI and machine learning in the MarTech field.


Episode 24 – Discussing the Key Changes and Emerging Trends in Marketing with Marty Kihn of Salesforce

Marketing has always had one purpose — promote a brand and attract more customers. And although that goal has remained the same, the marketing approach has significantly changed over the last 20 years. Earlier, marketers used to be obsessed with c...


Roundup: 2022 Predictions on CTV/OTT and Adtech

Our own Todd Schoenherr, VP of Strategy, discusses how brands’ first-party data asset investments will start delivering new value in 2022.

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Episode 23 – How to Offer a Great Customer Experience in an Increasingly Data-Driven World With Tom Cutshall of Boss Leads

No matter the market or industry, everything revolves around consumer data. And if you want to yield better results for your business, you’ll need data at the foundation. But consumers are more aware than ever of the value and power of their pe...


One Last Holiday Push With Infutor’s “Truthset Scored” Segments

Infutor and Truthset are excited to announce the release of Infutor’s “Truthset Scored” segments, including Presence of Children, a first for “Truthset Scored” segments.

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Infutor Adds Onboarding & Crosswalk Capability for Connected TV Covering 150 Million Consumers Nationwide

Infutor introduces IP Intelligence providing resting IP addresses linked to scored demographics on anonymous US consumers, enhancing digital identity resolution, extending marketing reach and helping activate CTV ad campaigns.

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