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Infutor’s Historical Property, Real Estate Data Aids Stanford Research

Stanford economist Rebecca Diamond’s study using Infutor’s historical and property data sheds light on impacts of home foreclosures on economic well-being.


Identity Revolution: HubSpot’s Scott Brinker Talks MarTech Trends, Industry Predictions

MarTech veteran and HubSpot VP Scott Brinker joins Infutor to discuss why more software options is good and why he’s excited about the no-code movement.


Identity Revolution: How the Minnesota Vikings Reach Consumers Even With an Empty Stadium

Peters explains how COVID changed the way the Vikings brand interacts with consumers, how they collaborate with other sports teams, and how they use data to figure out what kind of fan you are and how to serve you better.


A Deeper Dive: How Smart Brands Get the Most from Data

How smart brands get the most from 1st-, 3rd-party data. Infutor and Amperity answer questions on how consumer data can be leveraged to better connect with customers.

Articles  –  Interviews

Infutor Honored with Growth and Employer Awards

Recognized by Inc. 5000 as one of America’s Fastest Growing Companies and as an Employer of Choice by Crain’s Chicago Business, Infutor Celebrates Strong Employer Culture and Momentum.

Articles  –  Awards / Recognition

Activation and Attribution: Identity is a CDP’s Link to Becoming the Complete Solution

Activation and attribution are the final steps to becoming a brand’s ideal CDP. We show you how identity is key to achieving both for your platform.


Identity and Intelligence: The Smart Way to Separate Your CDP from the Pack

In Part 2 of our series, we show you what to look for in consumer intelligence, where to get it and what your CDP will be able to provide its clients with the right intelligence.


Identity: The Constant During the CDP Evolution

To keep pace with competition, your CDP must unlock the power of brands’ first-party data and deliver the third-party consumer data that fills in the gaps.


Messaging During a Crisis: Technology and Marketing Leaders Share Insights

Recently, we spoke with leaders across different industries to share their recommendations on best practices for communicating with clients and prospects as organizations are settling into the new normal and many are re-thinking their approach to ...


Empathy Puts Brands in Position to Succeed Now and in the Future

For most consumers, travel bans and office closures will lead to a hike in online activity. On the other hand, feelings of anxiety will be peppered in as social-isolation fatigue, uncertain work conditions, and other stressors loom.


Are Brands Prepared to Maintain Success Amid a New Wave of Online, Call Center Activity?

Here are recommendations on best practices that marketers can leverage to understand, reach and convert as many consumers as possible during this time of increased online and call traffic.


This is What We Learned at AdExchanger’s Industry Preview

AdExchanger’s Industry Preview took place in New York City and saw the current and next wave of industry leaders forecast the developments, trends and innovation that will shape the industry in 2020 and beyond.