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Choosing Between Scale and Accuracy

How Infutor’s consumer identity management expertise addresses three prominent healthcare marketing challenges to solve the choice between scale and accuracy.


Infutor and LeadsCouncil Present
The Complete Guide to Lead Buying

To help businesses navigate the lead buying process from beginning to end, the independent LeadsCouncil in tandem with Infutor gathered lead buyers, sellers, and industry leaders to create the definitive lead buying handbook.


Infutor CEO Interview with Lead Generation World

Gary Walter talks with Michael Ferree from Lead Generation World on how Infutor is helping brands improve their marketing efforts. The CEO also offers insight into what the future holds for consumer data.

Interviews  –  Videos

Providing Real Value in Personalization

In this white paper, Infutor discusses why the most impactful personalization doesn’t come from just knowing who a customer is but rather from knowing what they want and also shows how brands can provide value right away.


Messaging During a Crisis: Technology and Marketing Leaders Share Insights

Recently, we spoke with leaders across different industries to share their recommendations on best practices for communicating with clients and prospects as organizations are settling into the new normal and many are re-thinking their approach to marketing.


Is Your Brand Prepared to Maintain Success?

With an increase in consumers spending more time at home over the next few weeks, Infutor has put together recommendations for understanding, reaching and converting as many consumers as possible during this unprecedented time.

Tip Sheets

Empathy Puts Brands in Position to Succeed Now and in the Future

For most consumers, travel bans and office closures will lead to a hike in online activity. On the other hand, feelings of anxiety will be peppered in as social-isolation fatigue, uncertain work conditions, and other stressors loom.


Are Brands Prepared to Maintain Success Amid a New Wave of Online, Call Center Activity?

Here are recommendations on best practices that marketers can leverage to understand, reach and convert as many consumers as possible during this time of increased online and call traffic.


This is What We Learned at AdExchanger’s Industry Preview

AdExchanger’s Industry Preview took place in New York City and saw the current and next wave of industry leaders forecast the developments, trends and innovation that will shape the industry in 2020 and beyond.


Customer Data First: This is How Brands Can Maximize Digital Retention

We sat down with Infutor’s Vice President of Product Management for a quick Q&A session to discuss how brands can maximize their digital retention efforts by putting their focus on the consumers.

Articles  –  Interviews

The Division of Segmentation

A recent Forrester report with a special introduction by Infutor offers an in-depth explanation of the differences between the two types of segmentation and the different approaches that Customer Insights pros can take to maximize the impact.

Featured In  –  Whitepapers

Now is the Time to Focus On Your Identity Graph

Infutor’s latest whitepaper explores what an identity graph is, the development and operational considerations when implementing one and how it can power your marketing.