A leading healthcare marketing company whose own clients include the nation’s largest pharmaceutical companies and healthcare organizations, maintains an identity graph of healthcare professionals by specialty. Leveraging this identity graph, the marketing company works with its clients to deliver targeted advertising campaigns to specific groups of healthcare professionals through digital display and programmatic advertising with a privacy-compliant (non-PII) approach.
The client turned to Infutor to:
- Provide the largest number of mobile ad IDs (MAIDs) and hashed email addresses for their identity graph
- Enable the broadest reach for their clients’ campaigns
- All without onboarding personally identifiable information (PII)