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A national marketing firm needed a partner to help them develop a solution that enabled call center agents to optimize their communication strategy based on the inbound caller’s propensity to purchase.
Infutor’s client needed to create a solution that provided real-time marketing intelligence to their clients that helped improve conversion rates and increase average order sizes.
Within this case study, you will learn how Infutor’s best-in-class telephone database helped this client develop a proprietary, patented data model that assigned each individual a score based on their propensity to purchase.