Wine and Spirits Brand Gets CRM Refreshment

A historic wine and spirits brand that heavily leverages live events such as concerts, festivals, and tastings was struggling with low data quality leads due to attendees providing inaccurate emails or phone numbers. That, combined with an annual CRM data decay rate of about 30%, left the brand with extraordinary data quality and marketing reach challenges.

See how Infutor’s CRM FreshLink helped lift its CRM performance to outperform social media audiences by up to 300% by going beyond simple hygiene and maintenance of its low-quality data to:

• Cleanse, standardize, normalize and correct bad data
• Link and consolidate duplicate data from silos by assigning a unique identifier to every individual and household
• Complete and enhance identities by returning missing identity markers and adding demographic attributes