Wine and Spirits Brand Gets CRM Refreshment

Historic company overhauls its consumer data with Infutor’s CRM FreshLink

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A historic wine and spirits brand that heavily leverages live events such as concerts, festivals, and tastings was struggling with low data quality leads due to attendees providing inaccurate emails or phone numbers. That, combined with an annual CRM data decay rate of about 30%, left the brand with extraordinary data quality and marketing reach challenges.

See how Infutor’s CRM FreshLink helped lift its CRM performance to outperform social media audiences by up to 300% by going beyond simple hygiene and maintenance of its low-quality data to:

Wine Spirits Brand case study

Download to learn more about why this historic brand chose to partner with Infutor Data Solutions

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