Connecting countless identity markers, consumer attributes and intelligence to complete a holistic view of any prospect or customer means achieving true identity resolution. Identity resolution gives marketers the ability to instantly provide engaging experiences to any consumer at any moment. And as consumers now expect relevant personalized messaging, U.S. marketers will invest $2.6 billion annually in identity resolution programs by 2022, according to Winterberry Group.
So, how do you know whether your organization is ready to pursue identity resolution? From beginner to advanced, take a few moments to answer these 11 quick questions to see how you stack up!