Infutor’s latest infographic will:
- Break down industry trends
- Explore how car buyers are shopping in today’s digital world
- Offer insights into strategies to help you reach your target audience
As automotive sales decrease and industry competition increases, what can you do to influence the buyer’s journey in your favor? Today’s car buyer requires a user-friendly, online experience, and personalization is critical for reaching online/digital auto shoppers. In fact, 59% of customers say that personalization influences their shopping decision.*
In order to improve conversion rates and increase ROI, marketers need to engage car buyers during the research and purchase-decision process by instantly targeting them and customizing their buying experience.