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As automotive sales decrease and industry competition increases, what can you do to influence the buyer’s journey in your favor? Today’s car buyer requires a user-friendly, online experience, and personalization is critical for reaching online/digital auto shoppers. In fact, 59% of customers say that personalization influences their shopping decision.*
In order to improve conversion rates and increase ROI, marketers need to engage car buyers during the research and purchase-decision process by instantly targeting them and customizing their buying experience.