Your Brand May Not Have An Identity Crisis, But Your Leads Probably Do

The issues from bad consumer data plays out into three different fails:

• You think they’re someone they’re not
• You can’t effectively reach them
• You don’t know what they need

There is an identity crisis that is corrupting your leads — the lifeblood of your ongoing business success. The identity and qualification of your leads relies heavily on the data you have for them. But, 30% of your CRM is inaccurate, incomplete or out of date at any given moment.