Infutor and Ruf join forces to deliver complete and accurate consumer identity and attribute data, combined with advanced consumer analytics to power:
- Inbound identity verification and completion
- Advanced customer segmentation and analysis
- Lookalike audience targeting
- CRM/CDP cleansing and optimization
- And more!
Infutor and Ruf Strategic Solutions have entered a new life stage, joining forces to deliver the next generation of identity resolution and data-science driven solutions.
Infutor is the expert in Consumer Identity Management, enabling brands to learn everything they need to know about consumers to instantly make informed marketing decisions. Ruf brings advanced marketing analytics and segmentation solutions that boost consumer engagement, drive conversions and maximize marketing ROI.