Data quality is now essential for any organization and there is a single solution that can help achieve it and maintain it.
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Customers who are engaged by a brand make purchases 90% more often and spend 60% more per transaction than customers who aren’t engaged. However, initiating and maintaining engagement is difficult if your organization has outdated, incomplete or even worse — erroneous contact data for its customer.
With data quality, there are four qualities that are critical to measure:
