Identity: The Heart of Success for Analytics Pros

Infutor COO Kevin Dean discusses how identity resolution leads to a revolution for brands

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Brands in the U.S. spend hundreds of millions on identity resolution. That number will only increase, with projections pointing north of $2.5 billion in 2022. Technological advances and changes in consumer behavior have analytics pros leveraging identity as the new secret weapon to maximize and measure ROI.

We sat down with Infutor COO Kevin Dean to discuss why consumer identity will continue to be one of the most valuable tools in 2021 and beyond.

You’ll also learn:

Identity: The Heart of Marketing Success

Download now to read the full conversation with Infutor’s new COO Kevin Dean

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