Brands in the U.S. spend hundreds of millions on identity resolution. That number will only increase, with projections pointing north of $2.5 billion in 2022. Technological advances and changes in consumer behavior have analytics pros leveraging identity as the new secret weapon to maximize and measure ROI.
We sat down with Infutor COO Kevin Dean to discuss why consumer identity will continue to be one of the most valuable tools in 2021 and beyond.
You’ll also learn:
- The unique challenges that have developed in 2020
- Where innovation is occurring with second-party data
- How the data industry will evolve in 2021