Delivering a great customer experience
Today, this takes more than appearing in a lot of channels and offering consistent prices. There are 7 key capabilities all marketers need to have in order to enable the ideal customer journey, such as:
- Offer a consistent customer experience across all channels
- Be able to recognize individual customers across channels
- Reference actions taken in the past on any channel in real-time on the current channel
- And more!
In this recent Target Marketing webinar recording, Infutor’s SVP of Product Strategy, Gib Olander and President and CEO of The Pedowitz Group, Jeff Pedowitz discuss the “7 Key Capabilities for Great Omnichannel Experiences,” and how some of the world’s most successful brands are creating the kinds of experiences your customers want to have.