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Today, this takes more than appearing in a lot of channels and offering consistent prices. There are 7 key capabilities all marketers need to have in order to enable the ideal customer journey, such as:
In this recent Target Marketing webinar recording, Infutor’s SVP of Product Strategy, Gib Olander and President and CEO of The Pedowitz Group, Jeff Pedowitz discuss the “7 Key Capabilities for Great Omnichannel Experiences,” and how some of the world’s most successful brands are creating the kinds of experiences your customers want to have.