- How We Help
- Identity Resolution
— Watch Our —
Infutor’s VP of Data Engineering, Jim Caccia, and Sales Director, Cory Davis address:
As the responsibility of managing the customer experience shifts to marketing departments, many companies are utilizing their own internal databases, which hold historical consumer identity information, to create the true omnichannel experience.
Before you set out to create or manage your own Identity Graph, you must evaluate and make critical decisions that have long lasting impacts.