Identity Crisis Adds to Attribution Challenges
Home blue house icon orange house icon
Contact Us blue email icon orange email icon
Contact Us
Search blue search icon orange search icon

Ad Measurement & Revenue Attribution

How to confront today's challenges, including ATT and the deprecation of the third-party cookie

— Watch This —

Free Webinar

Infutor’s Kevin Dean Talks Confronting Third-Party Cookie Deprecation

Major changes are coming to how advertisers and others in the ecosystem can identify users across channels and devices. The loss of third-party cookies and changes to Apple’s Identifier for Advertisers (IDFA) will affect ad addressability, but also measurement and attribution. Advertisers are taking steps in response, including more emphasis on first-party data, data collaborations, and modeling-based approaches.

Infutor’s Chief Operating Officer, Kevin Dean, joins eMarketer’s principal analyst at Insider Intelligence, Nicole Perrin, as she discusses:

Ad Measurement and Revenue Attribution

Access our free webinar recording to learn how advertisers are changing course with third-party cookie deprecation on the horizon.

Back to Top