First-party data is a marketer’s most valuable asset
Yet to capitalize on first-party data, marketers must take some crucial steps to unify and maintain rich datasets, as well as extract audience insights that they can truly use to optimize campaigns and conversions.
In this webinar, we’ll explore:
- Why customer loyalty is the foundation for marketing success
- How first-party data impacts customer retention and lifetime value
- Best practices for preventing data breakage and decay
- Tactics for leveraging customer data and optimizing marketing spend