Identity Resolution and Predictive Segmentation

Digital marketers must drive meaningful engagements

But how can marketers engage their customers without having a deep understanding of who they are? With all the available data points, which ones are the most relevant to drive identity resolution and predictive segmentation?

In this webinar, we’ll explore:

• How to use identity resolution and predictive segmentation to improve engagement and conversions
• Data-driven methods to use for identifying high-propensity, high-converting lookalike audiences
• Key steps to increase customer lifetime value