ROI – Marketers are driven by it
But how can marketers increase ROI? By marketing smarter. Top brands realize customer identities are central to driving up profit, but tracking consumer data is just the first step. To truly fuel informed marketing, marketers must introduce data analytics and segmentation into the mix.
In this webinar, we’ll explore:
- How consumer identity drives segmentation and what steps marketers must take to achieve success
- The central role customer identity plays in using analytics to determine engagement and buying propensity
- Using customer identity and segmentation for lookalike modeling to find more consumers who resemble your top-tier customers