The best customer data strategies start with resolving, analyzing, and operationalizing first-party data. However, the need for quality third-party data to enhance and expand on this foundation has never been stronger.
With these two data sets in place, brands can deliver personalized engagements to customers and maximize reach—and ROI—in a privacy compliant way.
Infutor’s Senior Vice President of Marketing and Partnerships, Zora Senat, and Safegraph’s Vice President of New Projects, Ross Epstein, discuss how first-party and third-party data can be combined to increase customer engagement. Watch this webinar and learn:
- Why mixing first-party and third-party data is a game changer for your identity management and customer experience strategies
- How to respond to recent growth trends in data purchasing and data set types by industry
- How to overcome common data matching challenges, including the failure of existing solutions in geocoding, normalization, and fuzzy matching