The year 2020 has seen unprecedented change and uncertainty. And while adapting to the new landscape, marketers have now begun looking toward 2021. With major evolutions in digital marketing with the deprecation of third-party cookies, to the continual development of privacy legislation, marketers must lean into future-proofing their data and marketing initiatives.
In this webinar, Infutor Chief Operating Officer Kevin Dean covers:
- The importance of first, second and third-party data and where your organization must focus
- Leveraging innovative tools to rapidly test new data sets in a privacy-compliant way
- Maximizing efforts in first-party data building and identity resolution to improve insight, activation and measurement
- Finding new ways to maximize reach across shared devices, including emerging channels