Consumer Identity Management

Infutor’s latest white paper, provides insight into:

• Why Consumer Identity Management is increasingly important to understanding purchasing behavior
• Statistics on how personalization is viewed by consumers, and the impact on buying decisions
• How lost opportunities and revenue is attributed to poor consumer identification
• Real-life case studies that exemplify how much can be gained from a Consumer Identity Management solution

With the ever-growing number of channels that retailers are engaging customers in — e.g., brick-and-mortar stores, e-commerce sites, mobile apps, call centers, and social media, among others — it’s become a challenge for brands to be able to identify customers, including when and in what channel they were acquired. This problem is exacerbated by the fact that many retailers’ internal systems and departments are siloed, with information not shared between them.