Examining email as an identity marker
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Some marketing technology pundits are prematurely penning the obituary of the use and utility of email in marketing, claiming it’s oversaturated and outdated when compared to social, programmatic and mobile channels.
In truth, email today is critical and perhaps the most valuable key piece of information for recognizing a consumer and for linking together disparate identity data points to help create a complete consumer profile.
Infutor’s latest white paper, “The Reported Death of Email Has Been Greatly Exaggerated,” explores five use cases where leveraging email addresses will provide your marketing and overall business strategies with the greatest return.
