In this handbook, we’ll examine:
- What ID verification and completion are
- Why they’re imperative for successful lead gen
- How to make sure you choose the right data partner to provide these services
Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities which is much easier with the help of a data partner with robust identity resolution capabilities — namely verifying the accuracy of data and completing missing information that come to you via form, phone, email or transaction.
Further, identity resolution via verifying and completing leads needs to happen quickly, given the rate at which leads are bought and sold. If you’re on the buying side, receiving information in real time helps you engage with top leads before the competition, which improves customer conversions.