An identity graph is a brand’s source of truth for consumer interactions. It turns the unknown into the known, enabling you to recognize customers – and know their history, needs, and interests – across any channels they choose for their interactions.
With the demise of the third-party cookie closing in, marketers should make the identity graph a priority in 2020. By managing your own source of truth, you’ll get a linked, multidimensional view of each consumer or household through their life journey – past, present and (through modeling) future.
Our white paper shows why focusing on your own graph is the best way to improve customer engagement in the post-cookie landscape.