A Vision of Marketing
in 2020

One topic affected marketers in every industry in the past year: CCPA (The California Consumer Protection Act). And while it will continue to be at the top of minds this coming year, we believe that there will be new trends that emerge in 2020.

Here is what will be trending as we head into a new decade:

• Savvy marketers will rely on MAIDs more than ever
• Data’s value as a corporate asset
• What was considered “old” will be new again
• Data science will inform marketing decisions