How consumer identity management expedites conversions by enabling instant validation and scoring of inbound lead information to better prioritize higher quality leads
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Lead generators are racing to qualify inbound leads with the greatest likelihood of conversion. Too often, they run into costly speedbumps in the form of missing, false and inaccurate consumer data.
Lead generators are discovering the value of teaming with consumer identity management partners to accurately verify, complete, score and augment their inbound and outbound leads.