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Drive More Conversions with Infutor’s Property Owners Data

Property data is a key predictive indicator of an individual’s propensity to buy a wide range of products, from financial products and insurance to home services. Infutor’s Total Property Profiles provide the foundation for segmentation, inbound lead validation, personalization, tracking market trends and analytics, enabling you to create personalized engagements and deliver more relevant, timely and high-scale marketing offers.

Our property data provides vivid insights about property owners that can make any demand generation campaign more effective. The data is available as an on-premise data license, giving you full control to host and access our property owners data on-site, with ongoing updates provided on a scheduled basis.




mobile phone with gps map
mobile phone with gps map
mobile phone with gps map
mobile phone with gps map
mobile phone with gps map
mobile phone with gps map
mobile phone with gps map

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Infutor’s Property Data enables you to:

  • Uncover New Consumer Insights and Segmentation Strategies: Power your analytics engine with rich consumer property data. With up to 200 property attributes per property owner, such as square footage, number of rooms, lot size and more, we enable you to build rich customer profiles and uncover new lookalike segments for lead generation initiatives
  • Target Specific Property Owners: Increase campaign ROI with more personalized and targeted engagements. Predictive attributes like home value, purchase date, property descriptors, and mortgage information enable you to focus resources on targeting high value prospects and effectively personalizing marketing campaigns to improve campaign conversions
  • Increase Conversions with Better Lead Scoring: Incorporate property attributes into your lead scoring models to identify the leads most likely to convert and improve speed to lead

With key property owner identity, lifestyle and life stage attribute information, you can refine and optimize your segmentation and personalization strategies.

Infutor’s Property Owners Outperform in Competitive Evaluations, Here’s Why:

  • How it’s Built: Infutor’s property data is built from Assessor’s Parcel Number (APN), containing information on 148 million commercial and residential properties from authoritative sources
  • Coverage: Infutor’s property owners cover 99% of all properties from over 3,000 counties nationwide with as many as 200 property attributes per record
  • Accuracy: Infutor has years of experience compiling property data from different and complex sources. Our property data contains only known characteristics of a specific property and all property owners are verified against our Identity Graph, consisting of over 255 million multi-sourced individuals with 97.5 million daily updates

couple walking dog outside home

Key Property Data Elements:

Property attributes

  • Property Type
  • Geographical location
  • Land use
  • Year built
  • Square footage
  • Number of bedrooms
  • Number of bathrooms
  • Heating / cooling system(s)
  • Presence of a pool
  • Presence of a fireplace
  • Roof type
  • Construction type
  • Mobile home indicator
  • Subdivision name

Assessor information

  • Valuation
  • Appraisal
  • Market value
  • Homestead data
  • Tax amount
  • Deed type
  • Sales date and seller name(s)
  • Prior sales information

Mortgage data attributes

  • Fixed or variable
  • Seller carryback
  • Title company
  • Loan amount
  • Interest rate
  • Lender name
  • 2nd / 3rd mortgage

Learn more about how Infutor’s Total Property Profiles drive property owner targeting, inbound identity completion and marketing analytics

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