The Identity Resolution Leader Boosts Statista Users’ Access to Deterministic Consumer Data for More Informed Fact-Based Decisions
Leading global business data platform Statista has just become even more powerful. By adding Infutor’s consumer data to its facts database, Statista will now offer over 1.5 million registered users access to a more complete consumer dataset for more informed business decisions.
Statista’s well-sourced statistical data and market research for business and academic users across 600 industries now includes access to the leading consumer identity management expert’s deterministic, authoritative and permissible consumer data. This new data includes real estate and property information, automotive ownership data, demographic data and more from deterministic sources such as telephone, deed and property information, subscription services and numerous other privacy and security-compliant sources.
For Infutor, the Statista partnership is part of a strategic initiative to extend the reach of its data by broadening its scope of channel partners.
“As the independent authority in consumer identity management, we are excited to work with Statista to enrich their consumer dataset,” said Zora Senat, Infutor’s vice president of strategic partnerships. “Our robust Identity Graph of 260 million consumers ensures up-to-the-minute consumer data accuracy which brings decided advantages to partners seeking trusted, authoritative data.”
Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. In 2019, Infutor has been named to the Inc. 5000 list and recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work.
Statista is the global No. 1 business data platform. Statista, founded in 2007 in Germany, has around 700 employees in its offices in Hamburg, London, New York, Los Angeles, Paris, Singapore and Tokyo.