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Understanding the Data You Need to Drive Superior Results


Tip Sheets

Learn how deterministic and probabilistic data differ and which one to choose to ensure accurate, on-target and effective results.

Developing a Needs-Based Data Acquisition Strategy


Tip Sheets

Gain the knowledge you need to work with your data partner to ensure your data-driven applications operate smoothly and delivery the best possible results.

Looking Past the Numbers When Evaluating Data


Tip Sheets

Marketers and data science professionals will gain the knowledge needed when working with a data partner to understand the actual content, context and use of the data being evaluated.

How to Interpret Data Evaluation Results


Tip Sheets

In part two of a three-part series, Infutor provides benchmarks and guidelines to help you better understand the results you receive from a data evaluation.

Taking Data for a Spin: How to Get the Most from a Data Evaluation


Tip Sheets

In part one of a three-part data evaluation series, Infutor shares guidelines that will help you perform a successful data evaluation when choosing a provider for your business.

How Identity Data Improves Marketing Attribution


Tip Sheets

Learn how creating a solid foundation of consumer identity data can result in more effective targeting to those most likely to convert.

Unlock the True Potential of Your Organization’s Data


Tip Sheets

Infutor’s latest tip sheet reveals key insights into how a third-party data provider can help your business master the art of data science.