Identity Resolution & Predictive Segmentation: Upping ROI Across the Marketing Cycle
Listen to Infutor’s Chief Technology Officer, John Barnes, and The Winterberry Group’s Managing Director, Michael Harrison, break down how consumer identity drives segmentation and the central role it plays in analytics and lookalike modeling.
Fireside Discussion: Secrets to Successful Identity Resolution
Listen to Infutor’s Chief Marketing Officer, Dave Dague, and Signal’s Chief Identity Officer, Joe Doran, discuss how brands are resolving identity and personalizing engagements during key moments in the customer journey.
How Data and Analytics can Drive Growth for Mid-Market Enterprises
Infutor’s Asif Ahmed and Mark Janz discuss how to leverage data to drive analytics-based decisioning and whether to implement a data science practice internally or choose a partner.
Make Your Marketing Spend Work Harder: Closing the Loop for Accelerated Performance
Infutor’s CMO Dave Dague and Principal Analyst Fatemeh Khatibloo discuss using consumer identity and profile management to create consistent consumer engagements for better marketing performance.
Achieving Identity Resolution: How to Manage Your Own Identity Graph
Jim Caccia and Cory Davis address the most important decisions you need to make to manage a successful Identity Graph.
7 Key Omnichannel Capabilities to Improve Customer Experiences
Infutor’s Gib Olander discusses the core capabilities marketers need to enable the ideal customer journey across all channels.
Consumer Identity and Its Impact On Your Omnichannel Strategy
Infutor and the DMA discuss how properly executed consumer identity management improves omnichannel communications.
How Artificial Intelligence is Powering Marketing
Infutor CTO, John Barnes, and the DMA team up to discuss the future of artificial intelligence and the impact it has on marketing programs.