Happy Customers Start with Great
Find the right customers at the right time with data and insights to create personalized experiences and profitable growth strategies.
Consumers make decisions in an instant.
You need to be just as fast.
As consumers change over time, you need to be prepared to change with them. We help marketers and platform partners remove the guesswork around identifying and understanding their ideal customers with the latest identities, demographics, lifestyle attributes, permissions, and in-market behaviors.
We help you to reach the right person, with the right message, at the right time, all with the consumer’s data security & privacy in mind.
A One-of-a-Kind View
InfutorData is a long‑trusted identity partner to leading global brands, publishers, platforms, and data compilers. We safeguard consumer privacy through compliant sourcing and responsible data use, while providing solutions that drive better customer experiences and measurable marketing results.
Solve the Mystery of Who, What, and When
WHO
Gain a more complete picture of who consumers are based on accurate identity data for US consumers and households.
Identify who you’re targeting.
WHAT
Understand your customers based on up-to-date attributes, such as demographics, property and automobile ownership.
Personalize engagements with relevant messaging.
WHEN
Know how your customers are shopping, based on early in-market behavior across thousands of comparison-shopping websites.
Reach consumers when they’re shopping.
“It’s our Rosetta Stone of Consumer Data. After extensive exploration of other providers we found InfutorData’s identity graph to be the most comprehensive and accurate view of all US consumers and households. This has given us the foundation we need to improve the efficacy and value of all our other data sets—elevating our ability to innovate and deliver novel solutions to our customers.”
Jay Huckabay
President & CEO, Consumer Orbit
InfutorData helps marketers acquire, retain, and grow the customers they love, and personalize experiences that make customers love them back.
Let Us Show You How
We are proud to call a wide variety of leading Insurance Carriers, Mortgage Lenders, Banks, Credit Unions, Higher Education Institutions, Platform Service Providers, and Lead Generation firms our customers and partners. Together, we are working to improve consumer experiences and profitability through data driven insights.
Privacy By Design
We maintain the highest standards for data security and consumer privacy, preference, and permission. All of our data is compliant with state and federal rules for permissible collection and use of consumer data and right to opt-out.
Discover the data and insights to future-proof omnichannel personalization.
Additional Resources to Guide You
From the conference floor to the cabana: InfutorData at POSSIBLE and LeadsCon 2026
The past few weeks have been a whirlwind of great conversations, new connections, and meaningful moments for the InfutorData team. […]
ActiveProspect Rebrands Verisk Marketing Solutions as InfutorData Following Acquisition
Rebrand reinforces focus on identity resolution and consumer intelligence data solutions Austin, TX – April 21, 2026 – ActiveProspect, the […]
Identity is Evolving: The Five Pillars of Modern Identity Resolution
Modern identity resolution is no longer just about connecting customer records. It requires a flexible, privacy-aware strategy that can adapt to fragmented journeys, changing identifiers, and rising expectations for personalization. This post breaks down the five pillars brands need to build a more accurate and resilient identity foundation.
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