Episode 1 –
Introducing The Marketing Rapport with Matt Lohman, Managing Director of Verisk Marketing Solutions
Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by merging Jornaya, Infutor, and Contact State. He is also the guest on the first episode of The Marketing Rapport podcast.
Matt and our host Zora Senat share the story behind Verisk Marketing Solutions and what the insurance industry can expect from this merger. Considering the company is data-focused, Matt and Zora also talk about the importance of data in today’s business world and how insurance providers can benefit if they focus on customer data more, especially identity and behavioral.