Welcome to The Marketing Rapport, a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market.
In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights.
It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.
What does improv have to do with best practices in business? A lot, actually.
Host Tim Finnigan speaks with Kelly Leonard, Vice President of Creative Strategy, Innovation, & Business Development at The Second City. Kelly shares his thoughts on the importance of improvisation skills in the ever-changing world of work and the impact of these skills on leadership, teamwork, and personal development.
What’s the future of broadcast TV? Can it compete with online options?
In this episode of The Marketing Rapport, Tim Fagan, SVP & Chief Revenue Officer at TEGNA Inc., debunks some of the myths about the demise of broadcast TV. Tim and our host Tim Finnigan discuss the power of broadcast TV, the importance of storytelling, and how to lead through challenging times.
Andrew and our host Tim Finnigan discuss the importance of balancing personalization and privacy, the growth of omnichannel sales, and what trends and challenges are impacting brands that seek out the expertise of NielsenIQ.
The tech industry is constantly changing, and it’s vital to always stay curious and ask the right questions. But above all, you need to seek out the right partners because you can’t have all the answers.
In this episode of The Marketing Rapport podcast, our host Tim Finnigan welcomes Kelly Barrett, the SVP of Product Management at Comscore, Inc. They talk about the ever-evolving tech space, keeping up with customers, and why measurement is a team sport.
Email is used for many different purposes, including contacting friends, communicating with professors and supervisors, requesting information, and applying for jobs, internships, and scholarships. It is also used for marketing and is a popular tool for brand-building.
But you’ve undoubtedly noticed that every website now asks for your email, and your inbox has never been more bombarded. As a result, you receive many messages that you don’t want.
Fortunately, there is a platform called lockr, and through their product lockrMail, you can take back control of your inbox. lockrMail is a public-facing email address that will help you organize and secure your inbox while helping you protect your identity.
In this episode of The Marketing Rapport, our host Cory Davis welcomes Keith Petri, the CEO & founder of lockr. Keith explains what lockr is and how it can help consumers protect their email. Keith and Cory discuss two lockr products — lockrMail and Identity lockr — and three lockr stakeholders: consumers, publishers, and partners.
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