- How We Help
- Identity Resolution
Infutor’s CRM FreshLink goes far beyond the typical customer relationship management data cleansing solution. In addition to updating, linking and de-duplicating consumer data, CRM FreshLink provides an unprecedented combination of add-on attributes and intelligence. Unlock powerful new insights and capabilities, while enabling multi-channel targeting, personalization, and segmentation of your consumers.
When consumer identity data is clean, standardized, free of errors and all entries for a single consumer are linked, it ensures that consumers will have the best possible experience, leading to improved customer retention. However, when data is inaccurate or “broken,” there’s a high risk of alienating consumers with irrelevant communications or wasted time and resources associated with calling the wrong number or sending emails that bounce.
There are many causes of data breakage within a CRM — from the ingestion of inaccurate data and losses during data transfers between systems to silos existing across multiple databases. But one of the most common causes of data breakage is decay. Consumer data isn’t evergreen. Names, phone numbers, emails, and physical addresses can change at any moment, leaving your CRM with outdated information.
Costs associated with data decay can be staggering. This can include product returns, misaddressed invoices, wasted marketing impressions, reduced loyalty, sales downtime, and immeasurable time spent manually hunting, correcting and linking bad data.
The rate of churn in consumer data is an ongoing obstacle in ensuring marketing and customer retention success. Within 12 months, at least 30% of CRM data is outdated. This creates an enormous need to refresh and update data on a continual basis.
Infutor’s CRM FreshLink was built from the ground up to revolutionize CRM data cleansing and linking. Fueled by Infutor’s Identity Graph of 260 million consumers and unparalleled intelligence, CRM FreshLink goes beyond simply maintaining consumer data. With this powerful subscription service, your CRM will benefit from new consumer insights that unlock personalization and segmentation capabilities previously not possible.