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Securely Link Devices, Onboard Audiences, Personalize Messaging, Extend Digital Reach
Programmatic mobile spending is at an all time high, with tens of billions spent on mobile ads. A staggering 97% of those ads are delivered in-app as consumers spend a vast majority of their mobile device time — whether iOS or Android — utilizing apps. Marketers are continuously trying to improve digital reach in this growing digital channel, while personalizing messaging to high propensity consumers in a landscape where interactions are anonymous and come from multiple devices per consumer.
Mobile Ad IDs (MAIDs) and hashed email addresses serve as these anonymous consumer identifiers for an added layer of security for app users. This creates a challenge for digital marketers who need to identify the unique online and offline attributes and lifestyle traits that characterize these anonymous consumers. When armed with this data, brands can effectively target their digital consumers at scale, segment their audiences, and tailor communications in the growing digital space.
To help drive these efforts, Infutor now offers a MAIDs and hashed email-based Digital Solutions Suite to marketers seeking to achieve higher conversion rates and ROI while prioritizing the protection of consumers’ personally identifiable information (PII). Our Digital Solutions Suite also adds multiple email addresses to improve the quality of reach to marketers’ target audiences.
An increasingly anonymized digital world demands a new set of tools for consumer engagement