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Link Multiple Mobile Devices to a Consumer or Household to Drive Omnichannel Marketing
The number of digital devices has increased exponentially in the past decade, with hundreds of millions of smartphones and tablets actively in use in the U.S. According to a Forrester report, the average U.S. adult uses more than four connected devices.
The number of mobile devices within a single household has fundamentally changed consumers’ browsing and shopping habits as well as the way brands must reach them. Marketers must find a way to create a seamless experience from device-to-device to provide a consistent brand experience.
Leading digital marketers have turned to cross-device linking — identifying all of the devices associated with an individual or household — to provide a single, consistent omnichannel message to the same consumer. By linking as many mobile devices as possible, marketers ensure minimal duplication to maximize ad efficiencies and facilitate retargeting efforts.