The number of digital devices has increased exponentially in the past decade, with hundreds of millions of smartphones and tablets actively in use in the U.S. According to a Deloitte report, the average U.S. household has 25 connected devices.
The number of mobile devices within a single household has fundamentally changed consumers’ browsing and shopping habits as well as the way brands must reach them. Marketers must find a way to create a seamless experience from device-to-device to provide a consistent brand experience.
Leading digital marketers have turned to cross-device linking — identifying all of the devices associated with an individual or household — to provide a single, consistent omnichannel message to the same consumer. By linking as many mobile devices as possible, marketers ensure minimal duplication to maximize ad efficiencies and facilitate retargeting efforts.
Infutor’s Digital Crosswalk solution uses anonymous digital identities such as hashed emails, IP addresses, or MAIDs to provide additional digital identifiers linked to the same consumer. By cross-device linking at the individual and household level, you’ll ensure minimal ad duplication to maximize efficiencies for increased ROI. Digital Crosswalk’s cross-device linking also facilitates retargeting efforts so you can build consistent messaging from one mobile device to another.
Digital Crosswalk also powers increased marketing reach and segmentation by adding multiple MAIDs, hashed emails, demographics, and Connex Segmentation Clusters. More identity markers and consumer data for digital identities lead to better digital onboarding match rates and improved personalization.
